Adobe Summit: Customer experiences see AI shake-up

by Lindsey Francy Mar 21, 2023 News
Adobe Summit: Customer experiences see AI shake-up

Using Sensei GenAI services in Adobe Experience Cloud

(Image credit: Adobe)

The company announced plans to expand existing artificial intelligence innovations for businesses.

Adobe calls the launch of Sensei Genai services a "revision of end-to-end marketing workflows."

At Adobe Summit, it was revealed that it is part of the firm's on-going artificial intelligence deployment.

What’s new with Sensei for businesses?  

Adobe Firefly is the biggest change. The company's take on Midjourney and Stable Diffusion is an artificial intelligence art generator that can be used in a variety of applications.


Firefly is trained on Adobe Stock images, openly licensed content and public domain content where copyright has expired, and is designed to generate content safe for commercial use.

The main focus of the services is to personalize customer journeys, squeeze extra data from users and website visitors, and improve engagement.

New tools will be provided by the integration of Sensei Genai into Adobe Experience Cloud.

New techniques to understand and refine interactions on websites using automated content marketing tools are included.

Major changes can be seen in Adobe's Journey Optimizer. Audience segments with real-time insights will be created by users.

Users can test new experiences, identify opportunities, and overcome barriers to sale with the help of the generative artificial intelligence.

Adobe has a long history ofunlocking artificial intelligence as a co-pilot for marketers, and we have a vision for generative artificial intelligence that covers the full lifecycle of customer experience management.

generative artificial intelligence is a technology that will impact every aspect of how brands connect with their customers.

  • Best CX tools (opens in new tab): Customer experience tools for business feedback

If you sign up for the TechRadar Pro newsletter, you'll get all the top news, opinion, features and guidance you need to succeed.