Cosmetics brand, Charlotte Tilbury, has launched a road trip on a pink double-decker bus to promote its PillowTalk range of cosmetics. The bus, designed and brought to life by Manchester-based One Agency, kicked off its journey from Manchester and will make stops across Europe.
The PillowTalk bus aims to tap into the trend of consumers creating and sharing digital or social content at events with an Experiential campaign that provides photo friendly moments that can amplify the brand's reach.
There are light-up mirrors and shelves of Charlotte Tilbury products. There is a large screen on the bus.
More than 100 consultations on the bus were generated by the campaign.
In a post-pandemic world people want experiences that they can touch and feel but that doesn't diminish the importance of creating work with the potential for a huge social reach. Every aspect of the bus was created with marketing in mind to be as social media friendly as possible.