IBM and Adobe Partner to Help Marketing and Creative Organizations Optimize Their Content Supply Chain

by Anna Munhin Mar 21, 2023 News
IBM and Adobe Partner to Help Marketing and Creative Organizations Optimize Their Content Supply Chain

Many customers want more dynamic content. With tighter budgets and less resources, many marketing organizations are tasked with creating captivating, personalized and relevant content. A recent Adobe survey shows that demand for content has increased over the last two years, but leading brands are struggling to deliver rapid content through multiple channels and markets.

IBM is introducing a new way to help our clients use Adobe's technologies to transform their marketing organizations. The content supply chain is the process of creating, managing, reviewing, deploy, and analyzing content, connecting people, processes, tools, insights and ways of working into a single workflows while giving end-to-end visibility for stakeholders. The disconnected content supply chain can result in lower productivity, higher costs, and missed revenue opportunities.

The Creative Product Group at Adobe believes that great content is what makes brand experiences stand out. IBM will help brands build high- functioning content supply chains so they can deliver content more effectively and efficiently to customers, while driving profitable growth for their own bottom lines.

The new IBM consulting services are designed to help the content supply chain.

IBM iX is launching new content supply chain services that use Adobe's creative and experience technologies to help our clients approach their work management transformation. IBM and Adobe are working together to provide clients with an integrated content supply chain that helps drive collaboration across teams, provides access to creative assets, tasks automate, and enhances stakeholders' visibility across projects so creative and marketing teams can deliver more content for their campaigns across multiple channels.

Combining technology and services with human-centered experience design can help transform end-to-end.

According to a recent IBM study, organizations that adopt aholistic approach to work management realize their goals more often than their peers. Through IBM's content supply chain services, clients can use the power of their Adobe Workfront, Creative Cloud, Adobe Experience Manager and to connect their teams and stakeholders and create a single, optimal and automated workflows for all content.

It is possible to design exceptional experiences.

Today's news builds on IBM and Adobe's long standing relationship, delivering personalized, meaningful experiences to address the rising expectations of consumers and employees. We aim to help marketers achieve personalization at scale, engage the whole company and unite multiple functions to deliver exceptional experiences to every customer. Good experiences have to be converted into purchases in order for businesses to grow. IBM iX Experience Orchestrator is used by IBM consulting to transform experiences into shoppable moments.

IBM and Adobe are working together to incorporate weather data from The Weather Company, which is an IBM company.

You can meet IBM at the summit.

We are excited to continue to grow our relationship with Adobe, delivering solutions to help our clients around the world transform how they work to help provide better experiences to their employees and customers.

The IBM Institute for Business Value studied how to thrive with enterprise work management

Statements regarding IBM's future direction and intent are subject to change without notice.