A time when Ms. Duskus was giving classes on how to take apart a basketball shoe was when she met Ms. Vuong.
When they decided to rent an office together in 2021, they made it a camera ready studio so they could give online classes and take product shots.
The shoes are made by us. The company is called Cestlavic.
During the homebound portion of the Pandemic, Americans produced photos, videos and podcasts for social media. Businesses are becoming content creators as workers come back to work. Many are adding facilities to make it happen.
Companies are spending hundreds of thousands of dollars to outfit office space with acoustical panelling, lighting rigs and recording equipment, and some are building broadcast studios like the ones news stations use.
The media companies have had such facilities before. Social media companies have them as well. Top creators can make videos in the New York offices of TikTok and YouTube.
Firms that aren't known for being trendy are getting in on the act. Some people are saving millions of dollars by creating their own content for them.
A large portion of the business world is involved in content creation, according to a vice chairman at the real estate services company. Mr. Marans has used the space himself to make a variety of audio and video content.
He said it was a new frontier.
Content creation used to be done in production studios. Even though the results were not as good, they still relied on their own devices. The idea that everyone and anyone can be a creator came about because of the widespread embrace of social media.
There isn't enough time to assign a task to someone who knows how to consume content at a fast pace.
The vice president in the workplace advisory practice at Colliers said it was important to do this on the fly.
The National Hockey League's broadcast studio is 600 square feet and is located in Midtown Manhattan. When the Carolina Hurricanes arrive, the space is lined with light-box array that can be programmed to be orange or red, depending on the game.
Staffed by a content creation team that in recent years grew to more than 60 employees, from just a handful, and equipped with 18 monitors, four robotic cameras and a control room that can seat 12 the studio has enabled the league to start programs on YouTube. The facility now has a whisper room for audio mixing.
Steve Mayer, the senior executive vice president for the N.H.L., said that the philosophy of the business was changed to be more media and entertainment oriented.
The company, which turned its mascot, a plush, green owl, into a TikTok sensation, added a production studio when it expanded its headquarters. Executives have been able to give television interviews without traveling to a network's facilities because of the space.
Adding an in-house studio by a national sports league or an educational tech company is something else. Financial firms are building content rooms even if they are not sure what to do with them.
Lisa Lombardy is a studio creative director at TPG, which has been designing lounge spaces in offices where companies can host guests. They are figuring out how this will work for them.
A production suite has been set up in a new building in Westwood, Mass., by Citizens Bank. The setup includes a photo studio with a curved white wall, two video studios, and a video-editing area. The bank uses a sound booth to record voice-overs, animations and in-store announcements for its retail branches in supermarkets.
Truist went all out on a 5,000- square-foot production and broadcast studio at its headquarters in Charlotte, N.C., created with the assistance of architects at Perkins & Will and some lighting and acoustics consultants.
There is a newscaster-style desk in front of a backdrop that can be changed to display photos or the company's logo depending on the segment being filmed. There are editing bays for post production work. The studio's staff works for an in-house agency.
The majority of the 200 or so videos made in the studio last year were for internal use, with the occasional social media post thrown in. The bank expects to do more social posts in the future, according to the chief marketing officer.
Extra electrical power is required to operate the lighting rigs and other equipment in a studio. Real estate experts say the costs for creating these spaces can be much higher.
Ms. Duskus and Ms. Vuong did not have enough room for a studio in their 350 square foot space.
The furniture company Room & Board helped them pick out pieces that were practical and looked good on camera. Ms. Vuong was initially drawn to white marble for her desktop, but when a Room & Board expert advised her that glare on the hard, shiny surface might be an issue, she switched to wood.
The studio has worked out so well that the artists are experimenting with a podcasts in which they discuss issues they face running their footwear businesses
They have a problem with their recordings picking up loud noises from the metal shop below their studio. They try to accept the audio challenges that come with their space.
She said getting it done is more important than getting it perfect.
