With new features coming to Adobe Experience Manager, marketers will be able to create personalized content with greater effectiveness.
At the Adobe Summit 202 3, AEM marketers can now get insights that help create personalized marketing content. Understanding how certain images, colors, objects, composition, and writing styles will affect performance with different audiences across websites and mobile apps will be generated by Adobe's artificial intelligence.
If writing to men in Los Angeles of the same age range as women in New York, Sensei may recommend a darker tone and a more professional writing style.
Some of the challenges marketers face when trying to create meaningful and personalized content are addressed by Adobe Experience Manager's new solutions. More than 70% of consumers expect personalized interactions from companies, and more than 70% become frustrated if they don't get them, according to McKinsey.
When it comes to measuring content performance, marketers don't know which elements appeal to certain groups.
Similar to its creative tools, Adobe uses artificial intelligence to improve existing work. New artificial intelligence tools for Adobe's Creative Cloud suite were meant to improve the work performance of creatives rather than doing all the work for them.
The company also announced a new feature within Adobe Experience Manager that allows users to update content for any online channel, without requiring programming orCMS knowledge.
The security controls ensure that only authorized users can make changes to the assets. A number of global brands have tested the new features of Adobe.
The new capabilities in Adobe Experience Manager have been a game-changer for the digital experiences we provide, giving us incredible speed to deliver timely and engaging content for channels such as thePGA TOUR website, mobile app and digital marketing campaigns.
The Adobe Summit, the company's marketing focused event, will be held in person for the first time since the Pandemic. This year's conference will focus on personalization and the future of the customer experience.
The senior vice president of Adobe's Digital Experience Business said that websites and mobile apps have become fundamental to experience-led growth.
Keeping digital content fresh and relevant is key to capitalize on growth opportunities, and our latest innovations in AEM empower more people to manage content, using Al-driven insights to guide their creativity.