Digital Lead (Based in Africa)

by Jacob Solomon Mar 21, 2023 News
Digital Lead (Based in Africa)

We want to work your magic with you.

Are you ready to discover more? Big plans are what we know you have. Our colleagues love to innovate with science and technology to enrich people's lives. We are passionate about caring for our rich mix of people and customers. We are always looking for curious minds that imagine the impossible.

Our purpose in healthcare is to help patients. Medicines, intelligent devices and innovative technologies are developed in therapeutic areas. Our teams work together all over the world to help patients at every stage of life. There are great opportunities for personal development and career advancement when you join our healthcare team.

You have your role.

  • The Digital Lead drives the planning, execution, measurement and optimization of Merck Developing Markets Brand digital campaigns, tactics, and programs by collaborating with Marketing, Medical managers and agencies to pull through brand strategy and meet objectives.
  • Drives seamless interaction between the Brand (Marketing, Medical, Access) teams, Business, BT and agencies.
  • Partners with Marketing & Product Managers on development of brand digital strategy delivering channel insights and tactical recommendations and leading execution of digital brand campaigns, tactics and programs to drive operational effectiveness, business impact and, meet objectives and leverage Digital Capabilities, standards and best practices. Examples include and are not limited to web sites, Social Media, eMailing, Remote Engagement and Search Engine Marketing. Other examples to be identified based on business needs.

You are who you are.

  • Bachelor’s Degree is required (Medical background is a plus)
  • 3+ years of digital marketing experience in multiple channels including search, email, social, and content marketing. (Pharma industry experience is a plus)
  • Deep understanding of digital marketing strategy for B2B lead generation
  • ROI-driven and dissatisfied with maintaining the status quo.
  • Strong desire to innovate and test new opportunities and strategies
  • Proficiency in Microsoft Office, Google Analytics, Tag Manager and Search Console and HTML.
  • Google Ads and Microsoft Ads professional certifications strongly preferred.
  • Strong business acumen and excellent writing/verbal communication skills.
  • Effective in crafting and optimizing marketing messages.
  • Agile to 30% of Travel to build networks & assess developing markets on ground insights, network with teams & stakeholders
  • Africa based candidates are welcomed to apply.

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress! 

Become a part of our diverse team by applying now.

There is a notice on fraudulent job offers.

Third parties pretending to represent our company are a problem. Please have a look at the following information if you think a fraudulent source is offering you a job.