B2BMX won the research-based category in the company's content consumption report.
The State of B2B Content Consumption and Demand Report for Marketers won a Finny at The Killer Content Awards.
NetLine's sixth edition of its annual consumption report gives a full-scale look into the platform's buyer behavior data from the previous year. Insights from buyer-level intent data captured via first-party sourced intent observations were introduced in this volume.
The bellwether report won in the Research-Based category, which is defined as "content or campaigns crafted based on proprietary or third party research." NetLine won one of the two awards given out in the category because of the large number of nominees.
The Killer Content Awards have been hosted by Demand Gen Report. The ceremony gives the B2B industry a chance to celebrate brands daring to try new things, embrace innovative storytellers, formats, and campaign strategies to better engage audiences through their content.
Jay Baer is a keynote speaker for B2BMX. NetLine's award-winning report was praised after the company was introduced as victors in the research-based category. The State of B2B Content Consumption and Demand Report is the Mack Daddy- Daddy Mack of research reports. It is large. The dog is large. Every question is answered by it. People would pay a lot of money for this type of research. NetLine just lets it go.
NetLine's senior marketing manager and chief strategy officer accepted the award on their behalf. The team achieved great things after the event.
The goal was to start the report with a simple one. The data can be used to talk. We would be investing in our future customers by giving them the data they need to make better marketing decisions. We try to make it better than the last iteration. We want the findings to be actionable. Our flagship report would be an understatement.
It's our interest and passion to turn first-party, buyer-level consumption data into something that helps inform B2B marketers to make better decisions tomorrow.
The seventh edition of the State of B2B Content Consumption and Demand Report for Marketers will include new observations into buyer-level intent data and updates across each section.
NetLine Corporation has something to say about it.
NetLine Corporation gives B2B marketers the reach, technology, and expertise they need to drive leads and sales. NetLine has the largest B2B lead generation network, reaching 125 million unique visitors and processing more than 700,000 leads a month. As professionals consume content directly across the network, NetLine's AudienceTarget technology drives prospect discovery, quality customer lead acquisition, and buyer engagement. All clients have access to superior quality, on-demand access and advanced campaign reports. NetLine is part of Informa Tech, a company that provides market insight and market access to the global technology industry. NetLine is a good starting point for successful b2b marketers. Netline.com is a website.
Jon is the Content Marketing Manager for Net Line.
NetLine is a source of information.