News Corp's D_Coded Sydney

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by Samuel Pordengerg Mar 21, 2023 News
News Corp

Lou Barrett.

Newscorp celebrated D_Coded, its fifth digital marketing event.

D_Coded is a place for executives to deliver content recommendations, audience insights, ad targeting and measurement, and search engine Optimisation to drive audiences through the company's commercial data capability.

Newscorp launched a vertical video platform.

Integrated advertising and marketing products are provided to clients by this web-based platform.

Three quarters of all video is watched on a mobile device.

There are many new commercial opportunities for advertisers to reach their audiences in context and at scale with high quality video ads.

The News Corp Australia network uses artificial intelligence to create matches between products and content.

"Artificial Intelligence matches a retailer's products with content on our digital network." The products are displayed as 'widgets' around the articles.

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