The younger cohort has a constant quest for an ultra- cool product experience with extraordinary taste. Meta is unique, thoughtful, engaging, funny, cerebral, and emotional. What does love smell like? There are many names such as BLISS, VIBE, CHILL, RAVE, RAGE, NPHAZE, and flow.
Roby M. Wilson is a successfulentrepreneur, founder, and CEO of Maxximedia Advertising Co., Imagipix...a full-service national production firm, and the latest venture, META Hard Elixir. Wilson has been in the business for 30 years. He graduated from the University of Houston with a degree in radio and television.

With a proven track record of growing and launching innovative and successful products in the advertising and media industry, the leap into the consumer-packaged goods market will not be long. He leads a team of industry experts in developing market strategies and manages product launches for his businesses and clients.
Roby is an advocate for continued education and serves as a mentor for future McCombsMBA students and student brand ambassadors at various campuses across the U.S. Students are involved in various areas of the launch process.