oOh!Media Study: Aussies Prioritise Happiness & Wellbeing Over Work

by Lindsey Francy Mar 20, 2023 News
oOh!Media Study: Aussies Prioritise Happiness & Wellbeing Over Work
oOh!Media Study: Aussies Prioritise Happiness & Wellbeing Over Work

Changes to our work and personal lives have an impact on how we move.

The study conducted by Pollinate Research and commissioned by oOh! explored the attitudes, behaviors and mindsets of Australians and how these have influenced how and what we do when we leave our homes. 71 percent of respondents said they worked to live, and they prioritised themselves, family, and friends.

While there is a focus on saving money, the top one-third of responses show Australians prioritize health and the well-being of themselves and those around them.

We value experiences over possessions and needs over desires. Cost of living pressures are very real, with 80% of respondents concerned about the rising cost of living, however, our desire to spend more time outdoors with family and friends has increased, with 58 percent acknowledging being out and about in public spaces results in a more positive mindset

Increased flexibility in our work arrangements has made us think differently. According to the study, an overwhelming 93 percent of respondents reported having more time to do what they want compared to pre-pandemic, despite the fact that most of us are still working a five-day week.

We are working an average of 1.4 days a week from home, according to the study. As Australians have reclaimed the weekend as a time to connect, through exercise, social and cultural activities which is leading to an increase in time spent in out of home environments, chore time is now your time.

The report shows us that we enjoy being out and connecting with others. We are trying to live positively even though we have concerns. Two in three Australians plan to travel for leisure in the next six months, with almost half saying they will travel within their own state, according to a study. The desire to stay local is shown by this.

How Aussies Move is an extensive research project that will shape our understanding of audiences for a long time. The inside track on the changing nature of consumer and audience behavior that will drive further return on marketing investment is offered by it.

In conjunction with Pollinate, oOh!, engaged leading experts in consumer psychology, human geography, the future of work and infrastructure planning, conducted in-depth interviews with commuters and travellers, and carried out a nationally representative sample of 2,000 Australians to understand the changes in audience behavior and what it

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