Enterprise SEO: 4 Ways To Boost SEO ROI With No Overhead Costs

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by Lindsey Francy Mar 20, 2023 News
Enterprise SEO: 4 Ways To Boost SEO ROI With No Overhead Costs

Result First sponsored this post. The sponsor's own opinions are included in the article.

Your CEO would like to know how important your team is.

The CFO wants you to stay within your budget.

The shareholders want a higherROI with limited cost.

How do you transform your team into a powerhouse?

We will show you how to improve your return on investment through an updated strategy.

Some of these strategies cost nothing when they work.

We will show you how to work with less money.

1. Get More Qualified Visitors: Add Mid-Volume Keywords To Your SEO Strategy

You're familiar with the drill. The CEO of your company wants millions of visitors to come to your site.

It's time to enter the world of Search Engine Optimisation.

When website traffic increases, shareholders focus on the return on investment.

Suddenly, your CEO wants to know how many hours were spent on each conversion.

  • How many hours went into nurturing each visitor?
  • How many of those nurtured visitors converted into a sale?
  • How many fell out of a long marketing funnel?
  • How many of those visitors are converting into true profit?
  • Is all of this work financially paying off?

You realize that the people who are furthest away from making a purchase are the ones who are attracted to high-volume, branded, and high-volume words.

For 4.31% of visitors to convert, your marketing team has spent hundreds of hours nurturing those top-funnel visitors.

The amount of time spent nurturing is related to the return on investment of the search engine.

It is time to make sure that the leads on your website are going to convert.

Less work means higher return on investment.

The key is to shift your team's focus to add more mid-volume and low-volumekeywords.

Why Should I Allocate SEO Bandwidth To Mid- & Low-Volume Keywords?

If you want to make sure that your website leads are closer to conversion, allocate yourseo bandwidth to mid- and low-volumeKeywords

What is the difference between high volume and low volume.

It's a great idea to use a high volume of short-tail words. Only 3% of visitors who enter your site through high-volume, short-tailKeywords are able to convert.

It is possible to convert with less work if you use a mid-volume and low-volume keywords.

How To Increase ROI With Mid- & Low-Volume Keywords

Simply repeat your in-house research strategy to focus on search intent in order to add mid-volume and low-volume long-tailKeywords.

If you re- perform your initial research with search intent, you will be able to uncover the long-tail keywords you need to get more qualified leads and search visibility.

The Easy Way

Don't have the budget to do more research?

You should look into it.

  1. Hands-on pay-for-performance SEO agencies that combine your current keyword strategy with a well-balanced mix of short-tail and long-tail keywords. Bonus, you only pay for results; there are no budget-wasting retainers.
  2. Automated SEO tools, which will still require bandwidth for configuration and quality control.

2. Audit The True ROI Of Your SEO Strategy: Reduce Unnecessary Marketing Spend

It's important to be wise about how you allocate your resources.

Do you want to ask?

  1. Are your marketing teams aligned with your SEO goals?
  2. Are you streamlining and automating simple SEO tasks to improve bandwidth and innovative output from your key players?
  3. If you’re outsourcing parts of your SEO strategy, is their success resulting in net profit?

If you don't answer any of the questions, you may be lowering the return on your investment.

Don't focus on the smallest areas of your marketing budget.

Cost Reduction Tip 1: Ensure Content Marketing, PPC & SEO Are Aligned For Higher Success

Sharing strategies and data can help your organization save bandwidth costs.

One of the largest sources of budget drain is a siloed marketing team.

alignment with other departments was cited as a major hurdle by 13.9% of marketing managers and department heads.

When broader interdepartmental collaboration is put in place, you can see an increase in the return on investment.

There is a problem.

Content can quickly overlap, causing cannibalization, repeat work, and more if there is not communication between the teams.

Extra costs for duplicate work, educational meetings, and strategy repairs are unnecessary.

There is a solution.

Repetitive work should be reduced and the return on investment raised.

  • Using proven data from recently completed campaigns. Save time on SEO research by leveraging successful PPC ad copy as a starting point for SERP titles and meta descriptions.
  • Combining and sharing PPC and SEO keyword research.
  • Sharing Google Ads and Search Console data between teams to save time on experimenting and help avoid mistakes.
  • Discovering SERP ownership and allocating ad spend to SERPs that have higher competition.
  • Locating and combining content pages that directly compete with SEO-focused pages, then working together to focus those content creation resources on new, high-ROI targets.

Reducing repeat work for the same conversion can raise the return on investment.

Cost Reduction Tip 2: Safely Streamline & Automate SEO Tasks

A lack of resources was cited as the biggest hurdle by marketing managers and department heads.

There is a problem.

When your team is stretched thin, high quality output decreases and mistakes are made.

Time is money that is taken away from the return on investment of your company.

There is a solution.

The output of higher-quality work from your teams will be allowed if you invest in machine learning and artificial intelligence.

The lower the conversion costs, the higher the return on investment.

Conversion costs can be reduced by up to 20% with up to 70% of the reduction coming from higher productivity.

To get started, find out which simple tasks can be automated.

Artificial intelligence can be used to automate time- consuming tasks.

  • SERP anomaly detection.
  • Ranking and traffic report updates.
  • Backlink profile creation.
  • Gathering manual SEO data.
  • Backlink sourcing.
  • Initial keyword research reports.
  • Topic research and article structure.

You will find that it is possible to allow tools and artificial intelligence to perform those tasks.

  • Fewer costly mistakes and correction periods, because your team has more time to focus on quality instead of racing to complete their tasks.
  • Less time-spend on time-consuming work, allowing your team to focus on needle-moving strategy and collaboration.
  • Faster paths to scalability and growth within your SEO team structure.

Each of these elements has a direct influence on the return on investment of the search engine.

Cost Reduction Tip 3: Audit The ROI Of Outsourced SEO

The CFO and CEO are very focused on costs.

You should be that way as well.

How do you know if the cost of the retainer is worth the benefits of outsourcing?

There is a problem.

When retainers enter the picture, the return on investment falls.

It can be difficult to prove that your agency choice was a good one when there is an expense like signing the contract or three months of setup time.

There is a solution.

It is possible to learn how retainers impact your return on investment.

The time it takes to get to page 1 is an important factor.

  • When is your outsourced SEO agency expecting results to begin?
  • How many months of the retainer will you be paying before that?
  • How much money could you save paying only for results?
Enterprise SEO: 4 Ways To Boost SEO ROI With No Overhead CostsImage created by ResultFirst, February 2023

The first results are seen around four months after the event.

You have already spent $4000 for the first conversions.

The first conversions you pay for are $450.

The cost impact of your retainers should prompt you to explore other types of agencies.

3. Hire Specific Top Skills: Scale Your SEO Team Into A High-Impact Powerhouse

Like searching for the perfect agency, it can be difficult to find a good one.

In order to positively impact your return on investment, the key is to find the perfect enterpriseseo professional.

Look For These Traits In Your Next Enterprise SEO Hire

Critical thinking, great speaking and writing ability, technical and programming skills, and analytics knowledge should also be considered.

  • Inherent knowledge of your business and its vertical(s).
  • A multidisciplinary mindset with a collaborative nature.
  • SEO reporting mastery and the ability to communicate results in ways that matter to your CEO.
  • A solid foundational understanding of how search engines crawl, index, and rank content.
  • Experience creating and maintaining technical documentation.
  • Deep experience with AI-assisted SEO tools and platforms.

By crafting your team around these skills, you can focus on high quality and highROI results.

Scale Your SEO Department Effortlessly With No Recruitment Costs

Many marketing budgets are lower than in the past.

It is possible to scale your program if hiring isn't included in your budget.

You can work with a pay-for- performance agency like ResultFirst to scale your program at a lower cost.

4. Implement Pay-Per-Performance SEO Into Your SEO Strategy

The startup costs of a new agency can cause yourROI to plummet as you wait for results

In some cases, the first trueseo results from a retainer contract can take up to six months, which can cause your conversion value to be lower than your pay per click.

The pay-for-performance model is a great alternative to the traditional model of search engine marketing.

A PFP agency can start working on your search visibility for free while you work with your pay per click team.

What Is Pay-For-Performance SEO?

Pay-For-Performance is a performance based service model in which you are only charged when your campaign is successful.

Enterprise SEO: 4 Ways To Boost SEO ROI With No Overhead CostsImage created by ResultFirst, February 2023

Once you reach the desired ranking you will be charged.

Increasing rankings, increasing web traffic, and driving more revenue are some of the things PFPSEO does.

  • Industry Analysis.
  • Competitor Analysis.
  • Complete Website Audit.
  • Keyword Research.
  • Complete On-Page SEO Suggestions.
  • Backlink Acquisitions.

Outperform Your Competition & Grow Your Digital Marketing Initiatives With ResultFirst

Your company can achieve greater results with less marketing spend if you use Pay-For-Performanceseo.

Ready to increase organic traffic, improve rankings, and boost conversions, all while saving money and getting the most return on your investment? Today is the day to start marketing.

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