Hello Sunshine Launches In-House Social Agency - Helping Brands Connect With Women Through Story-Driven Advertising

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by Samuel Pordengerg Mar 20, 2023 News
Hello Sunshine Launches In-House Social Agency - Helping Brands Connect With Women Through Story-Driven Advertising

Business WireBusiness Wire

The Solar to be Overseen is being led by the head of direct to consumer and led by the agency vet.

Solar is an in-house social agency that helps brands connect with women through story driven advertising. Solar is being led by an agency veteran in close collaboration with a new creative leader, Teneille Craig.

The press release has a multimedia component. You can view the full release here.

There is a person named "Hello Sunshine."

Hello sunshine has a long history of partnering with advertisers to shape female focused commercial messaging Solar gives brands the chance to partner more deeply with Hello Sunshine and to drive story-led marketing that shapes culture, drives impact, and ultimately makes the world a better place for women and diverse audiences. Solar gives brands the power to tell more inclusive and representative stories. The internal marketing engine is powered by the agency.

"HelloSunshine has proven time and time again that we know women by what they inspire, connect them, and drive them to action." Solar is an innovative in-house social agency that uses HelloSunshine's creative expertise to help brands authentically communicate with women. The team of marketers, creatives, strategists, and producers will work with partners to drive story-led marketing that moves the needle.

Sarah Harden, CEO of Hello Sunshine said that Solar presents a more formal offering that operationalizes their trust, influence, and deep expertise with female consumers. We're partnering with brands with full-service capabilities to leverage our heritage in premium stories that center women.

Solar teams up with brands that are aligned with the mission of the agency. Deep insight, intelligence, and credibility are provided by the agency's collaborative model. Solar's work with brand partners includes extensive brand partnerships, as well as social marketing services, influencer marketing, licensing, product development, and women-centered consumer insights. Oui by Yoplait is one of the brands that the agency has worked with.

Susan Pitt, Brand Experience Director for cereals and yogurts at General Mills, said that Hello Sunshine was approached because of their like minded audience with Oui yogurt. We wanted to reach women who want to make time for themselves. HelloSunshine built out a multi-channel program that helped catapult our shared creative purpose messaging and helped drive double digit increase in sales velocity.

Solar is led by the head of direct to consumer. At Fullscreen, she led sales and integrated marketing teams and re-positioned the company as a trusted, insight-led marketing solution and social services expert. She worked at Dentsu Aegis where she led award winning branded content efforts for Microsoft and focused on business development. Wiener ran the Entertainment Marketing Solutions team at WarnerMedia, leading all brand marketing, brand positioning, creative, brand partnerships and go to market stories for a variety of media.

Teneille Craig is an award winning creative with over 15 years of experience in publishing, advertising, digital media, and fashion. Teneille has worked in senior creative roles at a number of companies.

Hello Sunshine will continue to focus on branded entertainment with the head of brand business development and branded entertainment continuing to lead that effort.

Hello sunshine puts women at the center of every story it creates HelloSunshine tells stories across all platforms, shining a light on where women are now and helping them chart a new path forward Reese's Book Club is located at HelloSunshine. The community is propelled by meaningful connections with stories and authors.

Candle Media is a home for cutting-edge, high-quality, category- defining brands and franchises. It helps to position leading entertainment businesses for accelerated, sustainable growth by bringing together elite talent at the intersection of content, community, and commerce. Candle is run by its Co-Chairmen and Co-CEOs and backed by investment capital from funds managed by the private equity business.

Businesswire.com has a source version of the story.

There are contacts.

The media.

hello sunshine@ledecompany.

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