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The WARC Awards for Effectiveness will be presented in association with the Lions.
The jury includes a group CEO and MD from India and a CEO from India.
The Cultural Impact and Customer Experience category would be judged by Kanthy.
The best marketing campaigns are recognised in the third year of the competition.
WARC brought together a top line-up of industry leaders from some of the biggest brands, agencies and marketing specialists from around the globe to judge and benchmark the very best in marketing effectiveness. A body of impactful work that will help drive a culture of effective advertising will be the result of the judging process.
The WARC Awards for Effectiveness have led to an increase in the number of jury panels.
The juries have names.
The category is called brand purpose. Chiradeep Gupta, VP, Personal Care Head of Media and Global Integrated Media Strategy Lead, Unilever, Singapore - jury chair Clément Boisseau, Chief Strategy Officer, BETC Paris, France Daniel Sjöstrand, Head of Strategy, Forsman & Bodenfors, Sweden Rohit Arora, General Manager, Liwa Content Driven, UAE Emily Fairhead-Keen, Senior Strategy Partner, Wavemaker, UK Cristina de Balanzo, Board Director, Walnut Limited, UK Boris Nihom, CEO, Dentsu Creative Amsterdam, Netherlands Yael Cesarkas, SVP Executive Strategy Director, R/GA, USA Raphaella Martins, Program Manager - Creative X, Meta, Brazil
The category is called Business-to-Business. Wendy Walker, VP Marketing Asia, Salesforce, Singapore - jury chair Jessica Quiney, Head of Strategy APAC, Project Worldwide, Australia Paul Hirsch, President, Chief Creative Officer, Doremus+Co, Australia Chris Bagnall, CEO, Transmission, UK Benedict Buckland, Chief Creative Officer, alan., UK Annabel Venner, Consultant & Non Executive Director, Brand Semiotics, UK Kate Newstead, Marketing Science Lead, LinkedIn, Netherlands
Customer experience and cultural impact are subcategories. Jennifer Healan, VP, US Marketing, Brand Content and Engagement, McDonald's, USA - jury chair Samuil Petkov, New Business Director, Noble Graphics, Bulgaria Lauren Sooudi, Director of Brand Strategy, DNA, USA John Sills, Managing Partner, The Foundation, UK Vikas Mehta, CEO, Ogilvy Africa, Kenya Jessica Black, Strategy Director, Imagination, UK Adrian Goldthorp, Executive Creative Director, George P. Johnson, Australia Mélanie Chevalier, Founder and CEO, Creative Culture, UK Pascal Perrochon, Brand Planning & Engagement Leader, Pernod Ricard, France Jennifer Fischer, Chief Innovation & Growth Officer, Publicis Groupe Middle East & Turkey, UAE Aditya Kanthy, Group CEO and MD, DDB Mudra Group, India
There are two categories: instant impact and long-term growth. Vasileios Kourakis, Global Marketing ROI Director and Media Lead, Consumer Product Division, L'OREAL, France - jury chair Christine Wise, CSO, DNA, USA Benoit Wiesser, Senior Partner, Strategy & Effectiveness, Asia, Ogilvy Asia, Singapore Tomas Sweertvaegher, Strategic Director, Springbok Group, Belgium Dheeraj Sinha, CEO Leo Burnett, South Asia & Chairman BBH India, Leo Burnett, India Jose 'Pepe' Gorbea, Head of Brands & Sustainability Innovation, HP Graphic Arts, Spain Angel Chen, Chief Growth Officer, Ogilvy China; President, Ogilvy Beijing, Ogilvy, China Gugu Mthembu, Chief Marketing Officer, Telkom, South Africa
There are partnerships and sponsorship categories. Simon Peel, VP Global media, Haleon, UK - jury chair Tom White, Chief Strategy Officer, AMV BBDO, UK Neil Hopkins, Sponsorship Strategy Director, M&C Saatchi Sport & Entertainment, UK Shelley Smit, CEO, UM Canada Lauren McCracken, Managing Director, Head of Integrated Media Planning, OMD, USA Katie Rigg-Smith, Chief Strategy Officer, Australia and New Zealand, WPPAUNZ, Australia
The path to purchase and channel integration categories are related. Ross Sergeant, Global Head of Media and Touchpoints, Asahi Europe and International, UK - jury chair Nicholas Nyeow, General Manager, Berjaya Food Trading, Malaysia Joe Smith, Strategy Partner, AMV BBDO, UK Emma Montgomery, CEO, Leo Burnett, Australia Britt Cushing, Managing Director, Head of Communications Planning, OMD, USA Kaleeta McDade, Chief Experience Design Officer, VMLY&R, USA Ali Cheikhali, Creative Strategy Lead, Google, UAE Ian Loon, Chief Transformation Officer, South East Asia / Chief Executive Officer, Media & Digital, Publicis Groupe, Singapore Kirk McDonald, CEO, GroupM North America, USA
Data and Channel Pioneer are used. Beatrice Boue, Global Head of Media, De Beers, UK - jury chair Benjamin Schwartz, Digital Business Director, BPG Group, UAE Venkata Bhonagiri, Sr. Partner, Group Director, Strategy & Analytics, Mindshare, USA Christopher Nurko, Chief Innovation Officer, Interbrand Group, USA Danish Chan, Co-Founder + Strategy Director, Untangld, Australia Gláucia Montanha, CEO and Head of Digital Business, Artplan and Convert, Brazil Ana Martín, Global Chief Strategy Officer x Telefónica, Havas Media, Spain Khaled Abou Nader, Chief Product Officer, Publicis Groupe, UAE Sandra Alvarez, General Manager, PHD Media, Portugal Maren Seitz, Head of Thought Leadership, EMEA, Analytic Partners, Germany Julian Brzoska, General Manager, Digitas, Vietnam
The panel will give awards for each category.
All are welcome to enter the awards. The entries will be accepted until March of the following year. In June, the winners will be announced.
The info is at Best MediaInfo.
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