Aditya Kanthy and Dheeraj Sinha named jurors for WARC Awards for Effectiveness 2023: Best Media Info

by Lindsey Francy Mar 20, 2023 News
Aditya Kanthy and Dheeraj Sinha named jurors for WARC Awards for Effectiveness 2023: Best Media Info

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The WARC Awards for Effectiveness will be presented in association with the Lions.

The jury includes a group CEO and MD from India and a CEO from India.

The Cultural Impact and Customer Experience category would be judged by Kanthy.

The best marketing campaigns are recognised in the third year of the competition.

WARC brought together a top line-up of industry leaders from some of the biggest brands, agencies and marketing specialists from around the globe to judge and benchmark the very best in marketing effectiveness. A body of impactful work that will help drive a culture of effective advertising will be the result of the judging process.

The WARC Awards for Effectiveness have led to an increase in the number of jury panels.

The juries have names.

The category is called brand purpose.

  • Chiradeep Gupta, VP, Personal Care Head of Media and Global Integrated Media Strategy Lead, Unilever, Singapore - jury chair
  • Clément Boisseau, Chief Strategy Officer, BETC Paris, France
  • Daniel Sjöstrand, Head of Strategy, Forsman & Bodenfors, Sweden
  • Rohit Arora, General Manager, Liwa Content Driven, UAE
  • Emily Fairhead-Keen, Senior Strategy Partner, Wavemaker, UK
  • Cristina de Balanzo, Board Director, Walnut Limited, UK
  • Boris Nihom, CEO, Dentsu Creative Amsterdam, Netherlands
  • Yael Cesarkas, SVP Executive Strategy Director, R/GA, USA
  • Raphaella Martins, Program Manager - Creative X, Meta, Brazil

The category is called Business-to-Business.

  • Wendy Walker, VP Marketing Asia, Salesforce, Singapore - jury chair
  • Jessica Quiney, Head of Strategy APAC, Project Worldwide, Australia
  • Paul Hirsch, President, Chief Creative Officer, Doremus+Co, Australia
  • Chris Bagnall, CEO, Transmission, UK
  • Benedict Buckland, Chief Creative Officer, alan., UK
  • Annabel Venner, Consultant & Non Executive Director, Brand Semiotics, UK
  • Kate Newstead, Marketing Science Lead, LinkedIn, Netherlands

Customer experience and cultural impact are subcategories.

  • Jennifer Healan, VP, US Marketing, Brand Content and Engagement, McDonald's, USA - jury chair
  • Samuil Petkov, New Business Director, Noble Graphics, Bulgaria
  • Lauren Sooudi, Director of Brand Strategy, DNA, USA
  • John Sills, Managing Partner, The Foundation, UK
  • Vikas Mehta, CEO, Ogilvy Africa, Kenya
  • Jessica Black, Strategy Director, Imagination, UK
  • Adrian Goldthorp, Executive Creative Director, George P. Johnson, Australia
  • Mélanie Chevalier, Founder and CEO, Creative Culture, UK
  • Pascal Perrochon, Brand Planning & Engagement Leader, Pernod Ricard, France
  • Jennifer Fischer, Chief Innovation & Growth Officer, Publicis Groupe Middle East & Turkey, UAE
  • Aditya Kanthy, Group CEO and MD, DDB Mudra Group, India

There are two categories: instant impact and long-term growth.

  • Vasileios Kourakis, Global Marketing ROI Director and Media Lead, Consumer Product Division, L'OREAL, France - jury chair
  • Christine Wise, CSO, DNA, USA
  • Benoit Wiesser, Senior Partner, Strategy & Effectiveness, Asia, Ogilvy Asia, Singapore
  • Tomas Sweertvaegher, Strategic Director, Springbok Group, Belgium
  • Dheeraj Sinha, CEO Leo Burnett, South Asia & Chairman BBH India, Leo Burnett, India
  • Jose 'Pepe' Gorbea, Head of Brands & Sustainability Innovation, HP Graphic Arts, Spain
  • Angel Chen, Chief Growth Officer, Ogilvy China; President, Ogilvy Beijing, Ogilvy, China
  • Gugu Mthembu, Chief Marketing Officer, Telkom, South Africa

There are partnerships and sponsorship categories.

  • Simon Peel, VP Global media, Haleon, UK - jury chair
  • Tom White, Chief Strategy Officer, AMV BBDO, UK
  • Neil Hopkins, Sponsorship Strategy Director, M&C Saatchi Sport & Entertainment, UK
  • Shelley Smit, CEO, UM Canada
  • Lauren McCracken, Managing Director, Head of Integrated Media Planning, OMD, USA
  • Katie Rigg-Smith, Chief Strategy Officer, Australia and New Zealand, WPPAUNZ, Australia

The path to purchase and channel integration categories are related.

  • Ross Sergeant, Global Head of Media and Touchpoints, Asahi Europe and International, UK - jury chair
  • Nicholas Nyeow, General Manager, Berjaya Food Trading, Malaysia
  • Joe Smith, Strategy Partner, AMV BBDO, UK
  • Emma Montgomery, CEO, Leo Burnett, Australia
  • Britt Cushing, Managing Director, Head of Communications Planning, OMD, USA
  • Kaleeta McDade, Chief Experience Design Officer, VMLY&R, USA
  • Ali Cheikhali, Creative Strategy Lead, Google, UAE
  • Ian Loon, Chief Transformation Officer, South East Asia / Chief Executive Officer, Media & Digital, Publicis Groupe, Singapore
  • Kirk McDonald, CEO, GroupM North America, USA

Data and Channel Pioneer are used.

  • Beatrice Boue, Global Head of Media, De Beers, UK - jury chair
  • Benjamin Schwartz, Digital Business Director, BPG Group, UAE
  • Venkata Bhonagiri, Sr. Partner, Group Director, Strategy & Analytics, Mindshare, USA
  • Christopher Nurko, Chief Innovation Officer, Interbrand Group, USA
  • Danish Chan, Co-Founder + Strategy Director, Untangld, Australia
  • Gláucia Montanha, CEO and Head of Digital Business, Artplan and Convert, Brazil
  • Ana Martín, Global Chief Strategy Officer x Telefónica, Havas Media, Spain
  • Khaled Abou Nader, Chief Product Officer, Publicis Groupe, UAE
  • Sandra Alvarez, General Manager, PHD Media, Portugal
  • Maren Seitz, Head of Thought Leadership, EMEA, Analytic Partners, Germany
  • Julian Brzoska, General Manager, Digitas, Vietnam

The panel will give awards for each category.

All are welcome to enter the awards. The entries will be accepted until March of the following year. In June, the winners will be announced.

The info is at Best MediaInfo.

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