HT Health Shots joins hands with TagTalk to spread health awareness

by Anna Munhin Mar 20, 2023 News
HT Health Shots joins hands with TagTalk to spread health awareness

Noto has raised 2 million dollars in pre-series A funding.

Bollywood actor and producer John Abraham was one of the investors in the previous funding round. The brand has been satisfying the sweet cravings of many Indians with its low- calories ice cream and fruit popsicles. The company wants to strengthen its foundation in existing markets and tap into the vast market in tier-1 and tier-2 cities. New product development is one of the things NOTO will be working on. The company is aiming for an ARR of 50 crores by the end of the summer. The company has grown by leaps and bounds, and is being led by more than 200 people.

Consumers are more conscious of their diet and can't find healthier alternatives. Noto offers guilt-free ice cream with an uncompromising focus on taste. Noto has built a strong brand through a combination of great products, attractive packaging, and affordable pricing. Shapath Parikh is a partner at White Whale, a multi-asset investment manager focused on venture capital and listed equity in India.

It is not reasonable to expect people to stop consuming things they love. Making healthier alternatives easy to find is the best thing to do. Nithin Kamath is the director of Rainmatter Foundation.

The brand was started by the husband- wife duo. Noto offers delicious ice cream with a healthy twist. This is a market that is dominated by many national and international players, such as Amul, Baskin Robbins, and more; however, that hasn't stopped NOTO from becoming a force to be reckon with. The company wants to strengthen its distribution via digital channels and make a bigger impact in India by becoming profitable by FY 24. Noto is available in more than five cities, including Mumbai, Bangalore, Delhi,Pune, Chennai, and Nagpur. The company's model allows them to cater to impulse demand within 30 minutes. NotO runs all dark stores in five cities and gives the best product experience to the customer. Keeping its product mix dynamic based on customer feedback, establishing a strong distribution network, and working towards maintaining clear, honest communication are some of the things the company has decided to do.

Noto was created to change the way people consume food. It's a myth that if it's easy on the calories it won't satisfy those taste buds. One dessert at a time is our goal. To find the sweet spot between taste and health has been the brand's mission, and they've achieved it by making each scoop just as creamy and satiating as regular ice cream.

Ashni Sheth, the co- founder and marketing and communications head of NOTO, says that NOTO is for everyone who wants to make healthy living a lifestyle. She is a design alumni from Istituto Marangoni.

The story of NOTO began when Varun Sheth, the product development head, came face-to-face with his battle of managing his weight. Life's real joy is in that extra scoop to celebrate your friend's promotion, a cupcake too many on your birthday, or just because. We shouldn't be giving up on that. We Indians want to cut down on our sugar intake for health reasons. The idea of starting a brand that provides a healthier, guilt-free alternative hit us when we heard it.

Noto wants to spread happiness with its healthy desserts. Compared to regular ice cream, the tub of ice cream has 75 calories, 3 grams of fat, and 75% less sugar. The ice cream is made of high-quality ingredients and can be found in a variety of flavors. There is a range of fruit popsicles that have zero added sugar and are made with 40% real fruit, apple concentrate, and prebiotic fiber. There are flavors like Pia Colada and mango coconut.

Noto has a wonderful range of vegan frozen desserts with zero added sugar and made with almonds. The vegan category is growing at a rapid rate. There are mini bites of ice cream that are popular. Each bitecarries 30 calories and has no added sugar. It's difficult to resist NOTO's delicious range of Indian mithais, which are made by halwais using age-old traditional techniques and the purest ingredients, all while adhering to our promise of bringing you low-cal sweet treats.

Creating awareness for the category was a challenge, but it was also very fulfilling. We were present at all front-facing events to understand and converse with potential customers. It gave us insight into consumption patterns and helped us tailor our communication.

Noto has a lot in the works, both in terms of product and geographical expansion, and the brand is determined to become a one-stop shop for all "good for you" desserts. When starting an entrepreneurial journey, there is no set formula or key to success. It's a balancing act of passion and reality to be able to listen to your consumers. Ashni says that it's important to celebrate milestone regardless of their size.