Tata AIG assigns its social media mandate to Social Panga

by Jacob Solomon Mar 20, 2023 News
Tata AIG assigns its social media mandate to Social Panga

Social Panga won the integrated marketing mandate for one of India's leading general insurance brands. Social Panga has joined hands with the general insurer.

Social Panga will be working with the brand. Social Panga will ensure that Tata AIG stands out with innovative and clutter-breaking content and campaigns.

It's important to have an insurance cover to mitigate your risks. It's important for us to create a deep engagement with our customers over the digital platform to make sure they understand the various insurance solutions that we offer. We have found a good fit with the Social Panga team and want to strengthen our positioning while emphasizing on creativity. We are confident that our partnership will create a positive brand image for us in the future.

We are going to try to make Insurance an interesting category. I'm excited to work with TATA AIG to make the conversations around insurance more fun and meaningful. Social Panga will work to make content in a more enjoyable way.