MarketInk: Women-Owned Crowe PR and ParkerWhite Form Creative Alliance

by Jacob Solomon Mar 20, 2023 News
MarketInk: Women-Owned Crowe PR and ParkerWhite Form Creative Alliance
Anna Crowe (left) and Cindy White

Two women-owned marketing agencies in San Diego have formed a strategic alliance to work with clients in the medical technology space. Women's International Day coincides with the announcement.

Both companies have expertise in med tech. The company specializes in public relations, thought leadership, social amplification, crisis communications, influencer marketing and content creation for healthcare technology, consumer goods and hotels.

Creative services, website design, digital marketing, social media and video-TV production are some of the services that the company offers.

According to the Times of San Diego, serious talks about a strategic alliance started last year.

"Cindy and I have known each other as creative agency peers for several years, our paths have crossed over time with various clients." We discovered that we have a lot of synergy, similar values and a like-minded strategic approach after we reconnected.

White said, "I've connected with Anna on a few occasions for partnering with us on client assignments." We found great synergy in working with companies who are dedicated to improving the quality of peoples lives in healthcare and med-tech.

Two brands will be launched in the second quarter. White said that they have a direct-to-consumer women's health product and an exciting nutrition-based program in the works.

There are 28 employees at Crowe PR and they work for clients such as Sonendo, Sanuk, and DermTech.

The company has 10 employees and a network of contractors.

Creative partners that are committed to innovation and changing lives are whatCrowe PR gravitates to. Cindy and the rest of the team share the same passion for excellence. We are inspired by their impressive portfolio of work and look forward to offering full-service to med-tech clients.

White said that modernizing a company's brand elevated the corporate culture and customer experience. Earned media and content creation takes the strategic marketing approach to the next level by increasing overall awareness of companies. The work we do complement the work we do.

San Diego’s Alternative Strategies Opens Chicago Office

Alternative Strategies, a San Diego marketing and public relations agency specializing in restaurants and hotels, has opened an office in Chicago.

The agency's principal is William Lopez, who is from Chicago.

William Lopez

Lopez said, "We are excited to be expanding our business to Chicago, a city with a rich cultural heritage and a thriving business community." We are confident that our experience and expertise will allow us to help Chicago businesses and organizations achieve their goals.

Cesar's Mexican Restaurant is one of the first clients of the agency. Alternative Strategies will help the two local eateries stand out in the crowded Chicago food scene by developing and implementing effective marketing and public relations strategies

Lopez is excited to be working with Cesar's Mexican Restaurant. We are excited to help them take their brands to the next level because they are beloved local businesses with loyal followings.

(W)right On Communications Hosts Panel on Sustainable Tourism

On Communications, a San Diego public relations firm, is celebrating its 25th year in business by launching a series of educational programs called "The Next 25."

There will be a program on sustainable tourism on Tuesday, March 28, from 4 to 5 p.m. There is no cost to attend. The program can be accessed over the internet.

The panel members for the program will include a travel journalist and a real estate company. Julie Wright is the President of the agency.

How the travel and tourism industries can reduce their carbon footprint and how to communicate new behaviors and practices to industry stakeholders will be topics of discussion.

According to a report by the World Tourism and Travel Council, 70% of travelers are willing to pay more for sustainable experiences.

Travel and tourism are important industries and passionate about. Promoting cultural understanding, conducting business and supporting local economies are all important things. Our panelists will share information that will help other travel and tourism leaders stay up to date on the latest trends in sustainable travel and tourism.

At 4:00 p.m., registration starts. There is a cocktail mixer following the discussion. Call or visit the website for more information.

Local PRSA Chapter Discusses Crisis Communications

The San Diego-Imperial Counties chapter of the Public Relations Society of America will give a presentation on why crisis communications are important for reputations.

The speakers will include a director of communications, a founding partner, and a senior VP. When things go south, speakers will share their stories, best practices and tips.

The cost to attend is for members and non members. Visit the website for more information.

Rick is a marketing consultant. On Mondays in the Times of San Diego, his MarketInk column is published.