IAB SA calls for nominations to its various councils and committees

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by Lindsey Francy Mar 20, 2023 News
IAB SA calls for nominations to its various councils and committees

The Digital Influencer Marketing committee, IAB SA Education Council, and IAB Digital Content Marketing council are some of the committees that the IAB SA is calling for nominations to.

Source © Canva Studio The IAB is calling for nominations tol various councils and committees including Education Council which aims to accelerate skills development in the industry by creating access and value within the IAB network.Source © Canva Studio pexels The IAB is calling for nominations tol various councils and committees including Education Council which aims to accelerate skills development in the industry by creating access and value within the IAB network.

IAB SA member companies can participate in committee and council if they are active in the organization.

The IAB SA council and committees represent and lead the agenda of IAB SA interactive members in the context of the industry at large and in alignment with its IAB global vision to empower the media and marketing industry to thrive in a digital economy.

IAB SA Digital Influencer Marketing committee

There is an organised structure for the discussions and development of guidelines, best practice and benchmarking for Digital Influencer Marketing in South Africa.

The goal of the IAB SA Influencer Committee is to empower the media and marketing industry to make better digital decisions.

IAB SA Education council

IAB South Africa wants industry peers to be nominated for seats on the education council. The Education Council is tasked with galvanising the industry to support the development of industry-specific occupational qualifications that meet the ever-growing and evolving industry needs and skills gap areas.

The Education Council wants to create access and value within the IAB network to accelerate skills development. Su Little, IAB SA Education Council lead, says that their prerogative includes facilitating the training and up-skilling of young black creatives in the digital marketing industry.

"We're looking for members who understand the need for industry diversity and inclusion, mentorship of young talent, alongside skills development in emerging innovative technologies, and who care enough about the future of the industry to partake in addressing these needs proactive and productive."

The Education Council is going to have a lot of projects in the future.

Image: Danette Breitenbach. Danni Pinch, executive director at Accenture Song, at the IAB Bookmark Awards Masterclass gives tips on how to put together a great Bookmarks entry

IAB SA Content Marketing council

Content marketing is often misunderstood in the South African advertising industry. Content is one of the reasons. Content creation isn't always equal, and not all content is considered content marketing.

Content marketing can be an effective tool for brands to communicate with their audiences and deliver on business objectives.

The Content Marketing committee will play a key role in key areas in the coming years.