Tug Sydney announces appointment to all of Merlin Entertainments ANZ attractions

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by Anna Munhin Mar 20, 2023 News
Tug Sydney announces appointment to all of Merlin Entertainments ANZ attractions

All Australia and New Zealand attractions have been added to the scope of TugSydney.

Among the attractions are Madame Tussauds, Lego Discovery Centre and SEA LIFE.

Through free, organic, editorial and natural search results, TugSydney has been tasked to increase share of voice and audience traffic for all of the attractions.

Merlin Entertainments operates over 140 attractions, 23 hotels and six holiday villages in 24 countries around the world.

Tug Sydney - Matt Newman

Matthew Newman.

Since engaging Tug mid last year, the agency has delivered consistently strong performance results, so we are delighted to expand their remit to include all 10 of the incredible attractions we operate across Australia and New Zealand.

Tug is a specialist in performance media, using data, media, content and technology to improve the digital marketing performance and return on investment. Budget Direct is one of its clients.

Following a successful trial, we welcome the chance to extend our specialist search capabilities for all of the venues. The team is ready to ensure that the business continues to enjoy customer growth, as they operate some of the most unique and unforgettable visitor attractions.

There is a tug.