Are you looking for inspiration to make the greatest April fools campaign of the year?
Reprise Digital created the April fools campaign generator to help with creativity.
The tool uses the latest in large language models to come up with campaign ideas.
"Don't be fooled by the artificial intelligence campaign generator, we don't expect any winning ideas," said Mychal Whittle, head of growth and integration.
This is a tongue-in- cheek creation that shows how marketers should not use artificial intelligence tools.
"The aim of this stunt is to show we still need people to drive creativity and salience for marketing campaigns, but there is a future world where we can combine both the human mind and artificial intelligence to facilitate and deliver best in class creative ideas and results for our clients," he said.
Andrew Holford is the chief product officer at Reprise.
Many of our products have artificial intelligence built in to deliver solutions. There is still a need for our people to bring creativity and context to ensure clients get the tailored strategies they need to succeed.
We aren't expecting any of the campaign ideas generated by the tool to be turned in to real campaigns, we expect them to be relatively generic at this point, but we're pretty sure the tool will bring some fun to thought.
There is a tool here.
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