Digital marketing courses market size to grow by USD 1.37 billion between 2021 and 2026; Growth driven by increasing adoption of digital media and digital marketing

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by Anna Munhin Mar 19, 2023 News
Digital marketing courses market size to grow by USD 1.37 billion between 2021 and 2026; Growth driven by increasing adoption of digital media and digital marketing

Digital marketing courses market size to grow by USD 1.37 billion between 2021 and 2026; Growth driven by increasing adoption of digital media and digital marketing - Technavio

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It was March 18.

According to Technavio, the digital marketing courses market is expected to grow at a CAGR of 12.75% over the course of the next five years. Increasing adoption of digital media and digital marketing, increased job prospects, and the growth of internet-based businesses are some of the factors driving the market's growth. Marketing practices have been encouraged by the increasing use of digital platforms. Companies are spending more money on social media. There has been an increase in the demand for digital marketing courses. The market is growing due to all these factors. Request a sample report to learn more about the market.

Digital marketing courses are covered in market insights.

  • Vendors: 15+, including Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., ClickMinded LLC, Coursera Inc., Digital Marketing Institute Ltd., Engaging Ideas Pvt. Ltd., HubSpot Inc., Manipal Academy of Higher Education, Meta Platforms Inc., NIIT Ltd., Rainmaker Digital LLC, Reliablesoft.Net, Retyp LLC, SEMrush Inc., Simplilearn Solutions Pvt. Ltd., The Digital Sandbox, Udacity Inc., Udemy Inc., among others
  • Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
  • Segments: Courses (academic courses and certification courses) and Geography (Europe, North America, APAC, South America, and Middle East and Africa)

There are major challenges in the digital marketing courses market.

  • Advent of open-source materials and courses
  • Continuous learning
  • Lack of credible and quality courses

The growth of the market is hindered by the advent of open-sourced materials. Digital marketing courses are offered by several companies. It is possible to get a free online digital marketing course fromAlphabet Inc. Digital marketing, search engine marketing, search advertising, display advertising, mobile advertisements, social marketing, and video advertisements are covered in the course. The growth of the market is being hampered by the availability of free courses.

There is a market for digital marketing courses.

Europe, North America, APAC, South America, and Middle East and Africa are included in the report. 34% of the market growth will be in Europe. Europe's companies are focusing on social media marketing, inbound marketing, and web analytics to increase their visibility. Digital marketing courses have become popular in the region. Some European ed-tech firms make their courses free to people. The market for digital marketing courses is growing.

Market dynamics can be impacted by drivers, trends, and challenges In a sample report, you can find more insights.

Vendors in the global digital marketing courses market.

There are a lot of vendors in the digital marketing courses market. Vendors are trying to increase their presence in the developing world. The course fees, quality of the curriculum, and brand are some of the factors that differentiate their services. Vendors use different marketing strategies to increase their customer base and enroll more people. The report contains information on several market vendors.

  • Alibaba Group Holding Ltd. - The company offers digital marketing courses comprising search engine optimization, search engine marketing, email marketing, social media marketing, inbound marketing, content marketing, and web analytics.
  • Alphabet Inc. - The company offers digital marketing courses such as Fundamentals of digital marketing, Get a business online, Make sure customers find you online, Connect with customers over mobile, and Promote a business with online advertising.
  • Amazon.com Inc. - The company offers digital marketing courses that cover six modules and 99 topics for the entire syllabus. The objective of the courses is to teach the basics of digital marketing step-by-step through using a practical hands-on approach.
  • Coursera Inc. - The company offers digital marketing courses such as Meta Social Media Marketing, Search Engine Optimization (SEO), Social Media Marketing, Digital Marketing, and Digital Marketing Strategy and Planning.
The digital marketing courses market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

What's the reason to buy?

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  • Analyzes competitor's offerings
  • Get a holistic view of the market

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What is the key data in this report?

  • CAGR of the market during the forecast period
  • Detailed information about factors that will drive the growth of the digital marketing courses market between 2022 and 2026
  • Precise estimation of the size of the digital marketing courses market and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the digital marketing courses market across Europe, North America, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market's competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of digital marketing courses market vendors

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There is a market for digital marketing courses.

There was report coverage.

There are details.

The base year is.

There will be a new year in 2021.

The forecast period will end.

The year 2026

The growth momentum and the CAGR are significant.

Accelerate at a high rate.

There will be market growth over the course of the next two decades.

The amount is 1.37 billion dollars.

There's a structure to the market.

It was fragmented.

The growth rate over the next 20 years is 2%.

11.70

Analysis of the region.

Middle East and Africa, as well as Europe, North America, and Asia.

Market contribution is performing well.

Europe has 34% of the world's population.

The key countries are listed.

The United States, Canada, China, UK, and Germany.

The landscape is competitive.

Competitive Strategies and Industry Risks are some of the characteristics of the leading vendors.

Companies were profiled.

Amazon.com Inc., ClickMinded, Digital Marketing Institute, and Manipal Academy of Higher Education are some of the companies that are part of the group.

The market dynamics are changing.

Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis, and market condition analysis for the forecast period

There's a purview for customization.

You can reach out to our analysts if you don't get the data you're looking for.

Technavio has industrials market reports.

The table contains the contents.

There is an executive summary.

  • 1.1 Market overview 
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Courses
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

There is a market landscape.

  • 2.1 Market ecosystem 
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

There are three market sizes.

  • 3.1 Market definition 
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 12: Market segments
  • 3.4 Market outlook: Forecast for 2021-2026 
    • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
    • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

There are four five forces analysis.

  • 4.1 Five forces summary 
    • Exhibit 17: Five forces analysis - Comparison between2021 and 2026
  • 4.2 Bargaining power of buyers 
    • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
  • 4.3 Bargaining power of suppliers 
    • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
  • 4.4 Threat of new entrants 
    • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
  • 4.5 Threat of substitutes 
    • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
  • 4.6 Threat of rivalry 
    • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
  • 4.7 Market condition 
    • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

There are five market segments by courses.

  • 5.1 Market segments 
    • Exhibit 24: Chart on Courses - Market share 2021-2026 (%)
    • Exhibit 25: Data Table on Courses - Market share 2021-2026 (%)
  • 5.2 Comparison by Courses 
    • Exhibit 26: Chart on Comparison by Courses
    • Exhibit 27: Data Table on Comparison by Courses
  • 5.3 Academic courses - Market size and forecast 2021-2026
    • Exhibit 28: Chart on Academic courses - Market size and forecast 2021-2026 ($ million)
    • Exhibit 29: Data Table on Academic courses - Market size and forecast 2021-2026 ($ million)
    • Exhibit 30: Chart on Academic courses - Year-over-year growth 2021-2026 (%)
    • Exhibit 31: Data Table on Academic courses - Year-over-year growth 2021-2026 (%)
  • 5.4 Certification courses - Market size and forecast 2021-2026 
    • Exhibit 32: Chart on Certification courses - Market size and forecast 2021-2026 ($ million)
    • Exhibit 33: Data Table on Certification courses - Market size and forecast 2021-2026 ($ million)
    • Exhibit 34: Chart on Certification courses - Year-over-year growth 2021-2026 (%)
    • Exhibit 35: Data Table on Certification courses - Year-over-year growth 2021-2026 (%)
  • 5.5 Market opportunity by Courses 
    • Exhibit 36: Market opportunity by Courses ($ million)

There is a customer landscape.

  • 6.1 Customer landscape overview 
    • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

There are 7 geographic landscapes.

  • 7.1 Geographic segmentation 
    • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
    • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
  • 7.2 Geographic comparison 
    • Exhibit 40: Chart on Geographic comparison
    • Exhibit 41: Data Table on Geographic comparison
  • 7.3 Europe - Market size and forecast 2021-2026
    • Exhibit 42: Chart on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 43: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 44: Chart on Europe - Year-over-year growth 2021-2026 (%)
    • Exhibit 45: Data Table on Europe - Year-over-year growth 2021-2026 (%)
  • 7.4 North America - Market size and forecast 2021-2026
    • Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
    • Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
  • 7.5 APAC - Market size and forecast 2021-2026
    • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
    • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
  • 7.6 South America - Market size and forecast 2021-2026
    • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
    • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
  • 7.7 Middle East and Africa - Market size and forecast 2021-2026 
    • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
  • 7.8 US - Market size and forecast 2021-2026
    • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
    • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
  • 7.9 Germany - Market size and forecast 2021-2026
    • Exhibit 66: Chart on Germany - Market size and forecast 2021-2026 ($ million)
    • Exhibit 67: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
    • Exhibit 68: Chart on Germany - Year-over-year growth 2021-2026 (%)
    • Exhibit 69: Data Table on Germany - Year-over-year growth 2021-2026 (%)
  • 7.10 UK - Market size and forecast 2021-2026
    • Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million)
    • Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million)
    • Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%)
    • Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%)
  • 7.11 Canada - Market size and forecast 2021-2026
    • Exhibit 74: Chart on Canada - Market size and forecast 2021-2026 ($ million)
    • Exhibit 75: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
    • Exhibit 76: Chart on Canada - Year-over-year growth 2021-2026 (%)
    • Exhibit 77: Data Table on Canada - Year-over-year growth 2021-2026 (%)
  • 7.12 China - Market size and forecast 2021-2026
    • Exhibit 78: Chart on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 79: Data Table on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 80: Chart on China - Year-over-year growth 2021-2026 (%)
    • Exhibit 81: Data Table on China - Year-over-year growth 2021-2026 (%)
  • 7.13 Market opportunity by geography 
    • Exhibit 82: Market opportunity by geography ($ million)

There are drivers, challenges, and trends.

  • 8.3 Impact of drivers and challenges 
    • Exhibit 83: Impact of drivers and challenges in 2021 and 2026

A vendor landscape.

  • 9.2 Vendor landscape 
    • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
  • 9.3 Landscape disruption 
    • Exhibit 85: Overview on factors of disruption
  • 9.4 Industry risks 
    • Exhibit 86: Impact of key risks on business

A vendor analysis.

  • 10.1 Vendors covered 
    • Exhibit 87: Vendors covered
  • 10.2 Market positioning of vendors 
    • Exhibit 88: Matrix on vendor position and classification
  • 10.3 Alibaba Group Holding Ltd. 
    • Exhibit 89: Alibaba Group Holding Ltd. - Overview
    • Exhibit 90: Alibaba Group Holding Ltd. - Business segments
    • Exhibit 91: Alibaba Group Holding Ltd. - Key offerings
    • Exhibit 92: Alibaba Group Holding Ltd. - Segment focus
  • 10.4 Alphabet Inc. 
    • Exhibit 93: Alphabet Inc. - Overview
    • Exhibit 94: Alphabet Inc. - Business segments
    • Exhibit 95: Alphabet Inc. - Key news
    • Exhibit 96: Alphabet Inc. - Key offerings
    • Exhibit 97: Alphabet Inc. - Segment focus
  • 10.5 Amazon.com Inc. 
    • Exhibit 98: Amazon.com Inc. - Overview
    • Exhibit 99: Amazon.com Inc. - Business segments
    • Exhibit 100: Amazon.com Inc. - Key news
    • Exhibit 101: Amazon.com Inc. - Key offerings
    • Exhibit 102: Amazon.com Inc. - Segment focus
  • 10.6 Coursera Inc. 
    • Exhibit 103: Coursera Inc. - Overview
    • Exhibit 104: Coursera Inc. - Business segments
    • Exhibit 105: Coursera Inc. - Key news
    • Exhibit 106: Coursera Inc. - Key offerings
    • Exhibit 107: Coursera Inc. - Segment focus
  • 10.7 Digital Marketing Institute Ltd. 
    • Exhibit 108: Digital Marketing Institute Ltd. - Overview
    • Exhibit 109: Digital Marketing Institute Ltd. - Product / Service
    • Exhibit 110: Digital Marketing Institute Ltd. - Key offerings
  • 10.8 Engaging Ideas Pvt. Ltd. 
    • Exhibit 111: Engaging Ideas Pvt. Ltd. - Overview
    • Exhibit 112: Engaging Ideas Pvt. Ltd. - Product / Service
    • Exhibit 113: Engaging Ideas Pvt. Ltd. - Key offerings
  • 10.9 Manipal Academy of Higher Education 
    • Exhibit 114: Manipal Academy of Higher Education - Overview
    • Exhibit 115: Manipal Academy of Higher Education - Product / Service
    • Exhibit 116: Manipal Academy of Higher Education - Key offerings
  • 10.10 Meta Platforms Inc. 
    • Exhibit 117: Meta Platforms Inc. - Overview
    • Exhibit 118: Meta Platforms Inc. - Business segments
    • Exhibit 119: Meta Platforms Inc. - Key news
    • Exhibit 120: Meta Platforms Inc. - Key offerings
    • Exhibit 121: Meta Platforms Inc. - Segment focus
  • 10.11 NIIT Ltd. 
    • Exhibit 122: NIIT Ltd. - Overview
    • Exhibit 123: NIIT Ltd. - Business segments
    • Exhibit 124: NIIT Ltd. - Key news
    • Exhibit 125: NIIT Ltd. - Key offerings
    • Exhibit 126: NIIT Ltd. - Segment focus
  • 10.12 Simplilearn Solutions Pvt. Ltd. 
    • Exhibit 127: Simplilearn Solutions Pvt. Ltd. - Overview
    • Exhibit 128: Simplilearn Solutions Pvt. Ltd. - Product / Service
    • Exhibit 129: Simplilearn Solutions Pvt. Ltd. - Key offerings

There is an appendix.

  • 11.2 Inclusions and exclusions checklist 
    • Exhibit 130: Inclusions checklist
    • Exhibit 131: Exclusions checklist
  • 11.3 Currency conversion rates for US$ 
    • Exhibit 132: Currency conversion rates for US$
  • 11.4 Research methodology 
    • Exhibit 133: Research methodology
    • Exhibit 134: Validation techniques employed for market sizing
    • Exhibit 135: Information sources
  • 11.5 List of abbreviations 
    • Exhibit 136: List of abbreviations

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Global Digital Marketing Courses Market

Between 2021 and 2026, the market size of digital marketing courses is expected to grow by 1 billion dollars.

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