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Social commerce is predicted to grow three times faster than traditional commerce by the year 2025.
Want must read news straight to your inbox?Experts are not surprised by this. The phenomenon #TikTokMadeMe Buy It has 28.6 billion views. The engagement has increased brands like CeraVe. There were sell outs of items like the one-step hair dryer and the belt bag.
BeReal is a photo-sharing app that allows users to post one photo per day to show their followers what they are doing in real-time. They used BeReal to show their offices.
Social commerce is a critical part of sales planning. There is a difference between doing it right and making a brand look bad.
It is possible to transform the year 2023.
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Three best practices for social commerce are listed here.
Know your audience and engage
Data can be used to find out who your audience is. If you know your audience's gender, age, location, preferences, you can create content that will catch their attention and drive sales.
Even though you know your audience, your work isn't done. You need to keep an eye on the trends. The social media rebrand of singer Harry Styles' beauty company Pleasing has gained attention because it targets Gen Z consumers. The users think that Chris Olsen is running the brand's page to drive more engagement.
This example shows how important it is to know your audience and engage with them. A brand can use messaging tools to communicate with consumers.
The replies show that the business is present and focused on the customer experience. Customer service can be provided via social media. It is possible to bring a customer back to your brand.
Stay current with new features
New features are released on social media. There was an update to focus on more video content. The shopping function on Facebook was changed. TikTok changed the length of their videos to allow for long-form content and took over the sponsorship of YouTube. These apps are popular because of this. Change should be embraced by your social presence and commerce.
New technologies like shop-the-look and visual discovery can help drive customers to your website. Customers can see new ideas with visual discovery, which is similar to the feature on the photo sharing website. It is possible to increase your brand's presence and drive customers to your website by testing features that work best for your brand.
Offer quality content
There is a secret sauce to the perfect content. Good product, high-resolution shoot and voila! It is the content that provides value to the customer and encourages a click through to your site.
Different brands have different success rates. The language learning app has increased brand awareness by including its mascot in short-form trending videos and collaborating with other famous brands like Scrub Daddy.
In six months, the follower count went from 500,000 to 2 million. Other brands are interested in telling stories and connecting with customers. Social issues like trans rights are supported by Ulta. Users of the brand have declared that they will only shop at the store during the holidays.
Quality content that shows your customers how to use, style or experience your products can be created through social commerce. People find advertising on TikTok more authentic and fun. Sixty five percent of users feel a sense of community on TikTok.
It's possible to make content feel more genuine and to get more people to click through. Any marketing strategy should include social commerce. Sales can be increased, traffic can be increased, brand image can be improved, and customer engagement can be increased. It is possible to transform your business by opening your brand to new audiences.
Fast Simon is a company founded by Zohar Gilad.
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