Maritimers try to cut costs by using customer loyalty programs

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by Anna Munhin Mar 18, 2023 News
Maritimers try to cut costs by using customer loyalty programs

Loyalty points can be used to offset the costs of a grocery trip for some people.

In Canada, loyalty points were first introduced in the late 1980's.

They were designed to grow the business.

Ed McHugh is a business and marketing professor at NSCC.

There are different options depending on the program.

A lot of them help you earn more points when you are not shopping. Kathleen Cassidy, founder of Living on a Loonie, said that they can get real money off of grocery bills or gift cards.

One way to beat rising costs is to use loyalty points.

She said that she would pin-point one or two places that she would go all the time to look at their points program and start saving.

Consumer experts think this affects where customers shop.

McHugh said that it is a way for people to save money in inflationary times.

McHugh encourages customers that are serious about using these programs to check their points per dollar.

Customers should make a decision based on this.