Sportico Transactions: Moves and Mergers Roundup for March 17

by Samuel Pordengerg Mar 18, 2023 News
Sportico Transactions: Moves and Mergers Roundup for March 17

The Transactions wire is a weekly rundown of personnel, partnerships and products.

Flo Sports has company leadership with two executive hires.

Jayar Donlan and Gene Chuang have joined FloSports. Donlan, who will lead the content division, most recently served as the executive vice president of advanced media at World Wrestling Entertainment, overseeing its subscription video-on-demand service while achieving record revenues for the company's digital and social businesses. Chuang has worked with many web-scale tech companies. The company will be led by Chuang in his new role.

The Clippers were Hooked up with Starlux Airlines.

The L.A. Clippers will be the official international airline partner of Starlux Airlines for a number of years. The NBA's international team marketing program is included in the partnership. Clippers elements and personality will be featured in digital and in-person activations by the airline. On flights to and from L.A., Clippers-themed amenities will include themed meal packaging, playing cards, eye masks, paper cups, and rice cracker packages.

The UFC and TikTok expanded their content deal.

The UFC and TikTok have agreed on a multi-year expansion of their partnership. UFC and TikTok have collaborated to create weekly shows featuring pre- and post-fight access, behind the scenes footage, athlete interviews, and more. UFC will continue to work with the TikTok team to create original live and video on demand content for UFC's international channels. The UFC has more than 23 million followers.

The soccer league has an official partner.

The United Soccer League has formed a partnership with a Mexican brand, making it the first official partner of the league. The USL is the first sports league in the world to partner with a spirits company. Local market activations will include experiences, concessions integrations, on-site presence at league marquee events, and broadcast, digital, and social content throughout the USL Championship and League One regular season and playoffs. The Charleston Battery, Rio Grande Valley FC, Sacramento Republic FC, and the Tampa Bay Rowdies will be participating in local activations this season.

The PGA of America and the legends are working together to drive global partnerships.

The PGA of America has a partnership with a global company. The PGA of America is an organization dedicated to helping its nearly 28,000 members grow interest and participation in the game. Some of the high-profile events include the PGA Championship, the KitchenAid Senior PGA Championship, and the Women's PGA Championship. The new "Home of the PGA of America" is located in the vicinity of an entertainment district and golf courses.

The Jomboy Media has a manager.

The New York-based multimedia sports and entertainment company founded by Jimmy O'Brien has signed the manager of the New York Yankees. The show is Jomboy Media's flagship show and one of the top ranked baseball podcasts in the U.S. The announcement of a $5 million financing fundraise led by Connect Ventures, an investment partnership between Creative Artists Agency and New ENTERPRISE ASSOCIATES, followed the addition of Boone.

MLS and TikTok announce a multi-year partnership.

Major League Soccer and TikTok have created a community around the league's most exciting moments. MLS will be connected to the TikTok community through exclusive content, in-app programming, greater access to highlights, and more. MLS content will live on TikTok, giving soccer fans an in-depth look at the League. The creators of TikTok will work with MLS clubs to create club specific content. Every MLS game this season will feature various in-stadium branding, TikTok and MLS content, and more. The eMLS Cup is co-presented by TikTok.

Major League Baseball is the first league-first partnership.

The partnership between MLB and Zoom aims to enhance the fan viewing experience. MLB will introduce league-first, broadcast look-ins from the zoom replay operations center, which will be the official unified communications platform of MLB.

The first sports betting customer analytic platform is calledConvertr.

The sports technology group has a new platform called Convertr. Convertr was created in partnership with IXUP, and is designed for secure database collaborations between media companies and sports leagues. With Convertr, partners can connect and collaborate with data outside of their own organization. Companies can now better engage with both active and inactive sports bettors through custom tailored marketing campaigns that appeal to each individual user, ultimately increasing betting turnover.

The Transactions wire is a weekly rundown of personnel, partnerships and products.