Claima Bolsters Its Executive Team With Two Key Appointments

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by Samuel Pordengerg Mar 17, 2023 News
Claima Bolsters Its Executive Team With Two Key Appointments

Two key executive appointments have been made by claima.

Purvi is the new president of Claima. Amiri Rose is Claima's first ever Creative Director.

Purvi has been the driving force behind Claima's success in a single year. In a short period of time, she has accomplished a lot. Williams said that she is qualified to take on this new role and help advance the mission to empower creatives and entrepreneurs of color. I am looking forward to taking Claima to its next level of success with Purvi and our new creative director. He is a force and will bring his talent to the table. The evolution of Claima is exciting.

The leader of the organization will be tasked with overseeing the organization's vision, mission and overall direction. As for Rose, whose career has included stops at Nike and independent creative agency, he will be in charge of the company's upcoming brand partnerships.

When we worked for sister footwear brands in Boston, we connected. We were the only black and brown people at those brands and immediately formed a friendship. Since joining the Claima team, we have turned the business into a full creative content agency focused on telling stories that are roots in representation and purpose. Every aspect of a project we work on from the crews we hire to the partners we feature in each campaign is carried through this focus. I am very excited to take on this new role and continue our mission to inspire the next generation of creatives and entrepreneurs of color.

Rose said, "I am thrilled to work alongside such a dynamic team as we work towards our shared mission to place the voices and stories of people of colour to the forefront in a way that truly connects and sparks change." It is my hope that through our collective work at Claima we will tell stories about changing the functional landscape of corporate America, and how it needs to operate for Black and brown entrepreneurs and creatives of color to be seen, feel welcomed, and work in their language.

On the same day as the announcement, the fourth season of the Claima Stories was released.

The new season went live on March 14. Full video episodes can be seen on the YouTube channel of Vista. Other big names for the season include Earl Cooper, Duk-Ki Yu and others.

On Tuesdays at 6 a.m., new Claima episodes are aired. There is a person in this picture