It was positioned furthest to the right for completeness of vision and highest for ability to execute.
The leading digital experience platform, Optimizely, has been named a leader in the Magic quadrant for content marketing platforms. For the sixth year in a row, Optimizely has been placed in the leaders' quadrant for its ability to execute and complete vision.
Alex Atzberger said that marketers and content editors need to deliver high-quality content and execute more efficiently than before. "We're honored to receive recognition for our Content Marketing Platform (CMP) once again, which helps make collaboration to achieve this even easier, because we understand there is incredible urgent need to drive performance with excellent content experiences." We are committed to investing in innovative ways to help leaders in industries take control of the full content lifecycle and deliver for their customers.
This is the second year in a row that Optimizely has been a leader.Tweet this
There is an evaluation of CMP technology providers. Each vendor was evaluated on their completeness of vision and ability to execute.
The news comes early in the tenure of the company's new chief marketing officer, Shafqa. Islam is the co-founder and CEO of Welcome, a company that helps practitioners and business leaders grow.
The value of our CMP is seen in our daily work. Islam said that the marketing team relied on this powerful solution to achieve streamlined collaboration and create beautiful digital experiences that are easy to find, use, and reuse. There's a huge opportunity for the 10,000 brands that rely on Optimizely to benefit from the rich content and improved collaboration they realize from using the CMP.
CMP uses embedded artificial intelligence and modular asset creation to enable easy collaboration across functions and time zones and rapid generation of personalized content. With the introduction of text-to-image generative artificial intelligence, the DXP provider has delivered on its promise to drive growth for digital leaders.
You can learn more about the leader position of Optimizely by reading the report.
In the next four years, Welcome was named in the Magic quadrant for content marketing platforms.
Episerver was acquired in 2020 and later renamed to Optimizely in 2021.
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About how to make it better.
We are on a mission to help people realize their digital potential. We do that by changing the way marketing and product teams work. We help companies around the world organize their entire content lifecycle, monetize every digital experience and experiment across all customer touch points. More than 700 partners and 1500 employees work for Optimizely. More than 10,000 businesses, including H&M, are helped by us by enriching their customer lifetime value, increasing revenue and growing their brands. We live each day with a simple philosophy: large enough to serve and small enough to care. AtOptimizingly.com, you can learn more.
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