A series of actions will be taken to promote the "Greek Breakfast" initiative abroad.
The Hellenic Chamber of Hotels, which launched the project a decade ago, has collaborated with Marketing Greece to create content to be featured in Discover Greece, as well as for the launch of a special campaign and promotion through Marketing Greece's social media, newsletter and posts.
To promote Greek breakfast habits and culture through recipes and products, and to bring together the primary sector with the tourism industry and integrate local food products into the traveler experience.
Aris Soulounias, HCH vice president and head of the initiative, said that the Greek Breakfast initiative is moving into the new era, upgraded and improved on all levels, with planned actions to meet the needs of its members.
The CEO of Marketing Greece said that Greek gastronomy contributes to the identity of the Greek tourist product.
Hotels on Chios, Karpathos and Kasos joined the "Greek Breakfast" program in order to promote local Greek products.
The Hellenic Chamber of Hotels came up with the idea of connecting the Greek breakfast with the Greek hotel experience.
The "Greek Breakfast" is a program that highlights local specialties and products.
The Mediterranean diet has been found to reduce the risk of dementia.
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