Misionero's Nicole Zapata Shares Kale Market and Trend Insights

by Samuel Pordengerg Mar 17, 2023 News

I don't know about you, but I think you deserve a return to health. I still see the veg on the menu, but how do we get shoppers to return? Nicole Zapata is the Marketing Director of Misionero.

Data shows that there is a decline in consumption despite the growth of the industry. There are several ways to market this product effectively through offering new blends and kits as well as re-educating consumers about the health benefits of this product.

I like to fry up some garlic and squeeze a liberal amount of lemon over shredded kale. The acid in the lemon helps make the food taste better.

Misionero says new blends and kits can help shoppers find new ways to enjoy the category despite a decline in consumption.

Nicole said that marketing and social media can be an effective way to reach a wider audience.

Unusual weather patterns could cause the crop to tighten up, but the market is stable at the moment. Nicole told me that the crop is good despite the weather effects.

What is preventing you from going hard on those promotions?

Misionero is a Spanish word.