AB InBev to be honoured with Creative Marketer of the Year for 2nd time in a row at Cannes Lions: Best Media Info

by Samuel Pordengerg Mar 17, 2023 News
AB InBev to be honoured with Creative Marketer of the Year for 2nd time in a row at Cannes Lions: Best Media Info

This will be the second year in a row thatAB InBev will receive the Creative Marketer of the Year award.

A marketer that has amassed a body of Lion-winning work over a sustained period of time and has established a reputation for producing brave creative and innovative marketing solutions is given the honor.

The first brand in the Festival's history to be honoured with the award for two years in a row isAB Inbev.

Simon Cook, CEO, Lions, said, "AB InBev has raised the bar once again and embedded a culture that ensures continued success." The win shows an ongoing commitment to creativity as a driver for growth. According to their published business results, the company achieved an all time high in sales volume and brand power.

The company won 49 Lions last year across 10 brands and from seven countries. The Creative Effectiveness Lions is an award that recognizes effective strategy with creativity that drives sustainable impact over time. Contract for Change is disruptive, game-changing and has impact lasting into the future according to jury president Raja Rajamannar.

The clear buy-in from the company board, including the CEO, has been critical to their success. They used the best practice in the US as a template for their approach in other markets. The fact that they now use the number and breadth of Lion wins as a core measure of success shows how powerful creativity is in driving progress.

This is the second year in a row that Doukeris has received the award. It is a testament to the creativity of our marketing organisation and the constant focus on connecting with consumers. It is our number one priority to invest in organic growth and this recognition of creativity further demonstrates our brand-building excellence.

The last Awards Show of the Festival will be held on June 23. Their seminar on Monday 19 June will democratise their learnings for the good of wider industry growth, breaking down their five year journey and sustained success.

The Creative Brand Marketer Pass is being offered by CANADRON LIONS. The pass is designed to help brand marketers learn how to create with learning opportunities, insights and exclusive networking invites.

Creative Impact, a co-curated stream of content aimed at marketers that will run every day and across multiple stages, has been launched by LIONS and WARC.

Attendees will learn how to apply creative effectiveness in their own work, as well as how to tackle the urgent need to prove the role creativity plays in supercharging sustainable commercial growth.

The info is at Best MediaInfo.