The editors at Solutions Review have put together a list of some of the best lead generation services that My Outreach uses.
The right tools and strategies are needed by a tech company. It's not easy to capture those leads with the market growing more competitive and audiences becoming more sophisticated. Demand-generation campaigns need more than just marketing and sales. Collaborative and strategic alignment between sales, marketing, and a third-party service provider is more likely than not. That is where My Outreach can help.
Tech companies can improve how they connect with their intended audiences, capture leads from multi-faceted campaigns, and boost internal and external successes with insights from expert finance, HR, legal, and customer experience decision-makers with My Outreach. The editors of the Solutions Review have highlighted some of My Outreach's best services.
Content Syndication Campaigns
Content suration is an important part of marketing. It allows companies to reach a broader audience with their existing content, as well as amplify their messages across multiple channels. The following process is used by My Outreach.
- Create a target prospect list based on ideal customer profiles.
- Engage those target prospects via email, telemarketing, display ads, and social media to introduce them to the client’s brand and assets.
- Drive traffic to a local-language landing page where the assets are hosted. From here, visitors can opt-in for future marketing communications by exchanging their contact information for access to the purchase.
- Validate the gathered information with lead validation software to ensure it’s authentic and accurate.
- Route the leads directly to the client’s MAP or CRM.
- Help the client nurture and convert those leads into valuable opportunities.
My Outreach can increase visibility on client assets and create a steady stream of qualified leads with this process. Rejected leads will be removed and replaced by the firm in order to increase their conversion rate.
Data Research
In-house data analysts will work with clients to provide in-depth data research that informs and directs their campaigns. Analysts will identify and collect relevant information on intended audiences, analyze existing and incoming data to provide insights and recommendations, and conduct independent market research to keep themselves up-to-date on industry trends.
List-Building
Any marketing strategy can use data research. My Outreach uses data research to develop lists of potential clients, customers, and leads. Once the analysts have collected the data, they begin procuring contact information, identifying intent, cleaning the data, and organizing the lists into segments to promote more effective sales and marketing outreach.
Virtual Events
Virtual events are a staple in the marketing world. It isn't always easy to develop, launch, and manage these events, which is where My Outreach can help. Virtual event services include live and simu-live webinars, on-demand webinars, and fully managed webinars that allow the client to focus on engaging with their audience instead of the behind-the-scenes details.
Learn More About MyOutreach’s B2B Lead and Demand Gen Services Here
Writer, Editor, & Analyst at Solutions ReviewWilliam Jepma is an editor, writer, and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Business Process Management (BPM), and Marketing Automation. You can connect with him on LinkedIn or reach him via email at wjepma@solutionsreview.com. 
