During last year's Ramadan, we did placements on Popmama.com, an IDN Media digital platform focused on young mothers, for our campaign across all available inventory on Popmama.com with satisfactory results. Intan said it was their way of winning the hearts and minds of their audience. IDN Media recorded a 92% increase in traffic on IDN Times, a news and entertainment media platform, for topics related to new phones for Eid, instagenic iftar places, and even Ramadan data packages. FORTUNE Indonesia saw a 175% increase in website traffic due to the best flagship phones, affordable vehicle loans, and trusted insurance. During this holy month, a marketing approach that is innovative, timely, and efficient is essential. ICE, a platform that connects content creators and brands or advertisers to collaborate, often faces questions about effective marketing strategies during the holy month. Despite the fact that brand budgets for content creator marketing are expected to grow quickly, many companies are still unsure about the efficiency of this marketing strategy. The Vice President of ICE stated that brands can benefit from content creator marketing. According to Hana, the return on investment for every $1 invested in content creator marketing is almost five times. Content creator marketing is necessary to build consumer trust in the digital realm, according to Hana. Content creators are allowed to develop campaigns with their unique style and target audience. Campaigns that get views and likes are more successful than ones that don't. Religious, inspiring, and entertainment/comedy are the three most popular types of content during the holy month. Irish Bella, an actress and momfluencer, shared her experience working with a brand. Content creators love it when they can create and execute campaigns according to the given key message. Irish said that the campaign can be carried out to its fullest potential, the brand's needs are met, and content creators are satisfied with the final result.
