Almost all Americans use the internet as of January 23rd. A majority of those use social media. There are more active mobile connections in the United States than in any other country.
The average day for internet users in the US is 6 hours, 59 minutes, with 2 hours, 18 minutes spent on social media. It's a mistake to dismiss social media users as kids. 88.6% of the population were 18 and older, and 53.9% were women, according to the social media statistics.
The majority of small businesses don't have a website that's mobile-friendly. You have to be active on social media to reach consumers.
Social media and your business
People use social media. There are six reasons according to DataReportal.
- Keeping in touch with friends and family—56.7%
- Filling spare time—39.1%
- Finding content—28.5%
- See what’s being talked about—26.8%
- Reading news stories—26.4%
- Finding inspiration for things to do and buy—24.7%
18.2% use social media to find products to buy and 18.4% use social networks to see business content.
Establishing a strong online presence and engaging with potential customers are some of the things that a solid social media marketing strategy should focus on. There are some steps to develop a social media strategy.
1. Define your target audience
The channels your ideal customer uses the most. Tailoring your content to their preferences is made easier by this.
2. Set goals
What would you like to accomplish? Are you interested in increasing brand awareness, generating leads, or driving sales? Your goals need to be specific, measurable, and relevant.
3. Choose the right platforms
Pick the social media platforms that fit with your goals. More platform details can be found below.
4. Create a content plan
Audience preferences and goals should be aligned with your content plan. Establishing a regular posting schedule is important to consistency. A mix of different types of content can be created.
5. Engage with your audience
This step negates the whole point of social media. If you don't respond quickly, you will get comments and messages.
6. Monitor your performance
Track your social media performance on a regular basis. Data can be used to adjust your strategy, improve your engagement, and more.
7. Experiment and iterate
Try new tactics and content. The more you try, the better you know what works for your business.
Social media site usage
The latest U.S. social media statistics can be found in the Data Reportal. January 23rd is the date of all information.
Facebook by the numbers
- Number of U.S. users: 175 million
- Ad reach: 60.9% of the “eligible” audience—Americans aged 13 and older; potential ad reach decreased by 2.6% (4.7 million people) from 2022 to 2023
- Web traffic referrals: 51.8%
- Users: 54.7% women, 45.3% men
Instagram by the numbers
- Number of U.S. users: 143.4 million
- Ad reach: 49.9% of the “eligible” audience—Americans aged 13 and older; potential ad reach decreased by 10.3% (16 million people) between 2022 and 2023
- Web traffic referrals: 13.5%
- Users: 56% women, 44% men
YouTube by the numbers
- Number of U.S. users: 246 million
- Ad reach: 72.5% of the total U.S. population (79% of U.S. internet users); potential ad reach decreased by 0.4% (1 million people) between 2022 and 2023 (but increased by 0.4% between October 2022 and January 2023)
- Web traffic referrals: 2.1%
- Users: 51.4% women, 48.6% men
TikTok by the numbers
- Number of U.S. users: 113.3 million
- Ad reach: 42.7% of the U.S. population aged 18 and older*; potential ad reach decreased by 13.5% (18 million people) between 2022 and 2023 (but increased by 3.4% between October 2022 and January 2023)
- Users: 55.6% women, 44.4% men
The data doesn't reflect the age of TikTok users.
LinkedIn by the numbers
- Number of U.S. members: 200 million
- Ad reach: 75.47% of the "eligible" U.S. population—Americans aged 18 and older; potential ad reach increased by 11.1% (20 million people) between 2022 and 2023
- Web traffic referrals: 0.5%
- Users: 49.4% women, 50.6% men
Snapchat by the numbers
- Number of U.S. users: 107.4 million
- Ad reach: 37.4% of the "eligible" U.S. population—Americans aged 13 and older; potential ad reach increased by 0.3% (300,000 people) between 2022 and 2023
- Users: 54.9% women, 44.9% men
Twitter by the numbers*
- Number of U.S. users: 95.4 million
- Ad reach: 33.2% of the "eligible" U.S. population—Americans aged 13 and older; potential ad reach decreased by 24.1% (19 million people) between 2022 and 2023
- Web traffic referrals: 13.3%
- Users: 37.1% women, 62.9% men
The figures published in the planning tools appear to be liable to significant fluctuations, even over short periods of time, and these anomalies may affect the reliability and representativeness of this data.
Pinterest by the numbers
- Number of U.S. users: 84.6 million
- Ad reach: 29.4% of the "eligible" U.S. population—Americans aged 13 and older; potential ad reach decreased by 2% (1.8 million people) between 2022 and 2023
- Web traffic referrals: 16.3%
- Users: 78.4% women, 12.9% men; 8.7% “unspecified gender”
Make social media a key part of your total marketing strategy
Monitoring your results is even more important since this has been a tumultuous year for social media. Social media is just one part of your marketing strategy. Your other marketing efforts should be supported by it.