'Five years from now, AI-powered content creation will be widespread and commonplace'

by Samuel Pordengerg Mar 16, 2023 News

Once a woman sets her mind to something, she can do anything. Her spirit is strong and her perseverance is steadfast. We celebrate resilience on International Women's Day every year.

Exchange4media PR and Corp Comm has been honoring the contributions of women in the PR and Corp Comm sector with a series. The journey, success and achievements of some of the top women leaders from the Public Relations and Corporate Communications Fraternity will be featured in the show.

We have a CEO today.

There are excerpts.

The theme for International Women's Day is "Digill: innovation and technology for gender equality" The themes on gender equality and empowerment of all women and girls in the digital age are aligned with this.

I meet a lot of different people. If you will, call it a bonus. It is refreshing to see how the next-gen is encouraging and welcoming women to work in science, technology, engineering and mathematics. There has been a rise in the number of women in technology and innovation compared to the past. There's still a long way to go. Statistics take into account tier-2 and tier 3 cities, which is beyond our understanding. Women make up only 28 percent of the workforce in the fields of science, technology, engineering and mathematics.

Companies can use innovative technologies to advance gender equality. Equal access to learning and growth opportunities can be achieved through this.

There are entry barriers for women in tech. Fostering an inclusive work environment that values and celebrates diversity is one of the things this includes.

I believe that using technology to achieve gender equality can lead to a more prosperous society. I look forward to continuing to drive progress in this area as a CEO. We work every day to make sure that we give the women in our company a sense of security and equality. Creating a work environment where people feel included, safe and productive is what it is about. The foundation of a culture is open and honest communication.

There is a lot of discussion about the influence of women in PR. What has changed over time?

The influence of women in PR has changed over the years. With the passage of time, the industry has become more inclusive and women have been breaking the glass ceiling to take up leadership roles. They bring a unique perspective and approach to PR and leadership styles which has helped shape the industry positively.

Digital and social media have expanded the role of PR. With their skills, creativity, and human elements, women have been at the forefront of these changes, helping brands communicate in new and innovative ways.

There are many types of research that show that only a small percentage of women sit on board. Do you think women in PR bring value to the board room?

Having women in the board room is essential for the success of any organization.

Women leaders bring a different perspective to the board of directors. They can provide valuable insights into how to communicate effectively with different groups of people. Women leaders tend to bring a collaborative approach to problem-solving and decision making which can lead to more innovative and effective solutions. Women are capable of shaping narratives that address and touch upon a wide range of audiences because they understand the need for inclusivity.

In the PR industry, it's important that women are vocal to ensure that their voices are heard. They can help articulate the company's vision, mission, and values, as well as help build relationships with stakeholders.

Having women in the boardrooms has brought enormous value to my organisation. I am committed to promoting gender diversity in leadership positions and making sure that women's voices are heard in the board room. The perfect balance is struck by the male-to-female ratio in leadership roles.

Let us know about your journey. Who have been your heroes?

My journey has been full of determination and hard work. The idea of making a positive impact and contributing to the growth and success of an organization has always inspired me. I have tried to lead with purpose and understanding.

I've been in the PR industry for over two decades. The journey of being India's youngest CEO in the world of PR has not been easy. I have faced stereotypes in the past and have worked to overcome them with hard work. I don't know.

I have been inspired by many women who have excelled in their fields. Indira Nooyi is a leader I look up to a lot. Women leaders are inspiring. Each of them motivates me.

My family, friends, mentors and colleagues have supported me throughout my journey. Hard work, resilience and perseverance are values they have taught me.

You have a message for future leaders.

I want future leaders to believe in themselves, work hard and be open to learning. It is not always easy to become a leader, it requires dedication, persistence and a willingness to learn from both successes and failures. Anyone can become a successful leader with the right mindset.

It's important to have confidence in yourself. Be willing to acknowledge your weaknesses and improve them if you believe in your strengths.

Making a positive impact on others is what leadership is all about. If you want to be a compassionate and empathetic leader, always strive to be one.

Your staff and people are your greatest strength. Look up to you and reach out to you if you lead in a way that they can trust you. Success is dependent on purpose and people-driven leadership.

The content in this section is put together by the team. If you have any feedback, please send it to karan. Bhatia@exchange4media.com.