Tata Consumer Products hosts first edition of INFUSE’23: Best Media Info

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by Jacob Solomon Mar 16, 2023 News
Tata Consumer Products hosts first edition of INFUSE’23: Best Media Info

The first edition of the innovation conference was successfully concluded by the company.

The day-long event, held in Bengaluru, was spent in engaging industry's tech and content leaders to discuss various ideas on media innovations and ways to stay relevant in evolving times.

The post-pandemic marketing landscape has seen a paradigm shift and more brands are changing quickly to cater to their customers in new and engaging formats.

In order to encourage healthy exchanges of ideas and insights that best integrate new age technologies like virtual reality and artificial intelligence, the platform was made possible.

There were multiple presentations by top media houses at the event, as well as activities for participants to work towards achieving brand salience and driving deeper and meaningful brand engagement.

Some of the sessions were open to the public.

The concept of disruptive digital advances in marketing is no longer a new one according to the president of the company. Today's consumers have access to content from multiple channels. It is more important than ever to provide distinctive experiences to remain relevant to the evolving digital habits of consumers. We wanted to bring together media and digital industry experts under one roof and use the possibilities of amalgamating technology and digital transformation to build strong brand equity and A&M networks in the market.

The info is at Best MediaInfo.

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