Six short video platform trends to look out for in 2023

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by Samuel Pordengerg Mar 16, 2023 News
Six short video platform trends to look out for in 2023

Shashank Shekhar is the senior director of content strategy and operations.

Hundreds of trends have taken over social media in the first two months of the year. There are many opportunities for brands to reach their audience. The popularity of short-form videos has skyrocketed and brands are scrambling to adjust their marketing budgets to take advantage of the trend. They have been able to reach a demographic that is difficult to please. Within a short time span, brands have been able to create a strong user community with the help of social commerce. Brand ads are aligning with the shorter attention spans of this newer audience to create snackable, 15 second versions for short- video platforms. With this consumer's ever-changing sentiment, and new-age tech interventions, brands must stay on top of trends to maximize their reach, and platforms must innovate to keep up with their users. There are seven short video trends to watch.

  1. Short video platforms are where everyone wants to be

Trends will be popular for a long time. People want to see what's new and exciting and share it with other people who like it. Content that is relevant, timely, and entertaining is in high demand, with creators and brands working hard to stay ahead of the curve by using hot topics and innovative ideas. When Sidharth Malhotra and Kiara Advani got married, the creators of the meme #Sidkiara used the trend to showcase their creativity and gained 172 million video plays on Moj.

  1. Campaigns and music releases tailored to audiences' needs for bite-sized content

A movie trailer or a new song that is popular with users of short video platforms is a sure way to make a movie. After a short dance video of their hook step was posted on our platform, users were encouraged to do the same in order to generate 12 billion plays.

Many musicians are adapting their songs to short video formats. Songs that are easy to lip sync to are the most popular. Stunning visuals, outstanding choreography, and a variety of creative elements are what artists are using to entice the audience. A new rage is the sneak-peeks of upcoming music releases, which build intrigue and keep the audience waiting for more with their out-of- the-box innovative treatments. This year we will see many more songs and trailers released exclusively on short video platforms to gauge and get the attention of the target audience.

  1. It’s not all entertainment; it's infotainment!

Moj is a popular platform for providing users with practical knowledge, skills, and information. People are learning how to cook, keep their plants healthy, keep their house clean, and make their own décor pieces through short format videos. Users with smaller attention spans want their information to be succinct. It gives brands the chance to place their products with real users, immerse their target in an interactive experience, and shorten the time between interest and purchase.

  1. LIVE superstars and virtual gifts are on the rise

Going LIVE is the best way to achieve superstardom among your followers and turn it into a profitable side hustle. Audiences feel more connected to creators when they can see and interact with them in real time. Virtual gift is a feature that allows users to show their appreciation to their favorite creators. Virtual gifts can be exchanged for cash. It's not a new idea for users to pay to get what they want. Users interacting in real-time with their favourite content creators via virtual gifts is a relatively new trend that is expected to grow this year.

The passion of a shared community that loves a specific type of content will only open up new revenue streams for creators and performers. Virtual gifts will be pathbreaking this year. Live Millionaires may be on Moj in the future.

  1. There has been a shift from long-format to short-format content

Long-form content has dominated the digital space in many industries, ranging from auto or gadget reviews to gaming content, food recipes, makeup, travel tips, and educational and finance content. This content is being reinvented for the short- video space. Bite-sized clips, quick 15-second innovative recipes, make-up tutorials that can be understood in 30 seconds, and gadget reviews that convince you to buy a new phone in 60 seconds are some of the things we now see. The audience wants to experience everything in under a minute, so brands need to stay authentic and personable. We will continue to see brands from a variety of industries create content that can be adapted for short video platforms to cater to GenZ andMillennials who are addicted to speed and on-the-go content

  1. Content is fast crossing the regional barriers

We are seeing a blurring of regional lines with the availability of every region's content. Users who used to only look at content in their native language are now looking at it in other languages. The audience for the song was unexpected in Tamil-speaking areas. Content will be spread across regions as popular culture becomes more global.

  1. Short video platforms have transformed how Indian marketers promote their products

Indian marketers are using short video platforms to market their products. The rise of short video platforms has made them an essential part of Indian marketing strategies. The shift away from traditional promotion methods has allowed brands to reach a larger audience and communicate their message in new ways. Marketers can experiment with different formats and styles of short videos. The success of this approach is demonstrated by the growing popularity of these apps and the number of brands that are now using them. Short video platforms have changed the way Indian marketers market their products.