News Corp Australia to reveal total commerce proposition at D_Coded

by Lindsey Francy Mar 16, 2023 News
News Corp Australia to reveal total commerce proposition at D_Coded

News Corp Australia will showcase new ways for marketers to engage the attention of its audience in its premium digital environments.

News Corp Australia will unveil its new proposition, called Total Commerce, on Monday, March 20.

Great content can inspire action for our commercial partners and we will reveal how we are innovative with technology to turn our engagement into commercial outcomes for clients and their brands.

There will be a number of announcements around the evolution of our data capability, publisher-first data partnerships and world-leading technology at the event.

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The company's approach to Total Commerce was based on media, technology and retail channels, according to the managing director.

At this year's D_Coded, we will showcase our new content-powered commerce offering, showcasing to marketers how they can leverage our data and technology to get high-intent audiences to notice, want and buy their brand or service.

The D_ Coded presentations will feature a guest speaker. He will give insights into how media, commerce, technology and marketing are merging into one industry.

News Corp Australia will hold a series of live presentations around the country for their clients, partners, marketers and digital specialists.

After attending a News Corp global ad sales directors gathering, Mediaweek caught up with Barrett who was just off the plane.

Take D_Coded initiatives to market: Shoppable Video has taken off.

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