How CEOs are using ChatGPT across their businesses—and what they warn are the biggest risks so far

by Jacob Solomon Mar 15, 2023 News
How CEOs are using ChatGPT across their businesses—and what they warn are the biggest risks so far

Three months into the year, it has become the business world's most talked about topic.

In the five days after the launch of the artificial intelligence chatbot, it was possible to get one million users.

Since its stable release last month, it has caused even more frenzy with an error message on the site.

Too many people are checking out the viability of the chatbox because they are worried about the future of their jobs.

Many leaders have been so impressed by what they have seen that they have already begun implementing the chatbot in their workplace.

Fortune spoke to 70 CEOs to find out how they use the productivity tool.

Marketing, research and recruitment are the most popular jobs that businesses are already using the help of the bot for.

How CEOs are using ChatGPT for creativity and communications

Professionals in the communications industry have used A.I. tools for many years.

Sameer Ahmed Khan is the CEO of Martech firm, Social Champ, and he is implementing a new way of doing things.

He says that team members tease the content team that they will soon be replaced. They only complement their work and streamline it.

Khan's marketing team uses a variety of automated tasks, including generating appropriate HTML meta tags for blog posts, conducting keyword research, obtaining email outreach templates, and identifying link-building opportunities.

Chris Camacho, CEO of the creative agency Cheil UK, has seen a surge in the service being used by busy marketers in the advertising industry to quickly generate copy based on the hottest topics in the world.

The quality of response depends on what a user inputs into the system. Our teams are careful for that reason.

The CEO of the agency says that technology has its limits. What it can't do is imagine a compelling new territory or present that idea in a different way.

MichaelAlexis says his employees are using the chatgpp exclusively for short-form content generation and leaving the genuine creative work to them.

The CEO of, which runs team-building events for clients like Apple and Amazon, says that these tools can be used to produce snippets of text such as meta descriptions, outlines, social caption, automated emails, and one-off blurbs for link-ups.

The company has invested in apps to help with the writing process.

His view is that by eliminating some of the administration and tedious tasks involved with writing and marketing for online consumption, it will be easier for his writers to get on with their writing.

A radical reimagining of their talent strategies will be required for businesses that have large numbers of workers dedicated to their creative department.

It will force businesses to change, to focus on problems that machines can't solve, and to put more emphasis on human-centered strategy and innovative creative solutions.

The most persuasive content in doing so will be produced by companies that understand that fastest wins.

Most CEOs are using ChatGPT for general assistance

The man claims he has shaved off an hour of his day due to the work done by the group.

The author, CEO and founder of Mindvalley said that within two weeks the A.I. tool had taken over his business.

Most of the CEOs that Fortune spoke to encouraged their workers to use a virtual assistant like J.A.R.V.I.S., like Iron Man.

Prompt engineering, the knowledge of how to prompt A.I. to deliver results, is now the number one thing that Lakhiani looks out for.

The ability of the competitors to enhance productivity in knowledge work is obvious.

Vaz says that his workers are using A.I. to help conduct research, assess computer code segments for errors, and communicate with clients in non-native languages.

Thanks to the implementation of Generative A.I. assistants, knowledge workers will experience productivity improvements ranging from 10% to 30%.

Why CEOs are still cautious

A number of CEOs are cautious about implementing A.I. reinforcing biases because of the dangers.

Michaela Jeffery-Morrison is the founder of Ascend Global Media, a platform for women in tech.

According to Jeffery-Morrison, racial bias in the U.S. healthcare system and gender bias in Amazon's old recruiting engine are some of the reasons why she won't be implementing the likes of ChatGPM until it reaches a point of maturity.

"I'm studying the concept but will not be jumping on the bandwagon right away."

Labunski says he doesn't buy into the first model of anything because it's almost always flawed.

The risk of a racist response being thrown out by a chatbot isn't worth the risk for Labunski

The customers and clients Labunski spoke to would rather have a conversation with a human than a robot. The reason why I'm cautious is because they are all suspicious of it.