20 Best Content Marketing Tools

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by Samuel Pordengerg Mar 15, 2023 News
20 Best Content Marketing Tools

Is there anything in your content marketing toolkit?

Consumers are looking for good content. It's difficult to push compelling content out to the right platforms.

We all need a little help with content marketing.

Content marketing tools can be found here.

There are many ways to help your content sing.

The best content marketing tools are covered in this post.

1. BuzzSumo

  • Primary Features: Content research, influencer marketing, content analysis, trending topics, and performance monitoring.

The challenge in content writing begins long before you start.

When it comes to generating content ideas, it can take a long time to research and find the right targetKeywords.

BuzzSumo pulls popular posts from the internet based on the search terms.

They can be sorted by their reach on social networks.

You can use this to find content ideas that will catch the attention of your audience.

Buzzsumo content tools

Custom filters can be used to refine your search.

You can narrow your search to a specific country, exclude a certain domain, and many other things.

Pros:

  • Customizable to your content marketing goals.
  • Detailed performance metrics and analytics.
  • Multi-purpose content planning and marketing features.

Cons:

  • High cost.
  • Annual contracts only.
  • No A/B testing on lower-tier plans.

2. Buffer

  • Primary Features: Social media content planning, social media content scheduling, user insights, social content analytics, content marketing workflows, and team collaboration.

Buffer is a social media content marketing tool that allows you to grow your audience, engage users with compelling content, and track the performance of your social media content.

I can't think of a way to exclude Buffer from this list.

What days, times, and channels to publish your content will be helped by Buffer.

They have a lot of data tools that you can use.

Buffer Screenshot from Buffer, February 2023

Pros:

  • All-in-one social media content marketing tools.
  • Plan, schedule, publish, and monitor content in one dashboard.
  • Collaborate with your team and streamline your workflow.
  • Very affordable.

There are pros and cons.

  • Limited to social media channels.
  • No SEO tools.
  • The “Free” tier has limited analytics features.

3. Semrush

  • Primary Features: Keyword research, keyword gap analysis, competitor analysis, content editor, and social insights.

Semrush provides a wealth of data and insights, not only when it comes to search, but also competitor research, and link building.

Users can use Semrush to research targetKeywords, look at their competitor's content strategy, identify backlink opportunities, and inform their paid advertising strategy.

20 Best Content Marketing ToolsScreenshot from Semrush, February 2023

The Keyword Magic tool can be used to find high-search volume, low-competition keywords that can be used to create a website or a post on the internet.

You can use the template and writing assistant to improve your content.

This will help you stand out from the crowd.

Pros:

  • Free and paid subscriptions.
  • All-in-one SEO and content tool.
  • Easy-to-use interface.

Cons:

  • High cost of Guru and enterprise tiers.
  • Limited social media marketing tools.
  • No video content marketing features.

4. Constant Contact

  • Primary Features: Email templates, email campaigns, email marketing analytics, and A/B testing.

Constant Contact is a cloud-based email marketing platform that allows businesses and marketers to run highly targeted email campaigns.

Constant Contact provides email templates to make crafting email campaigns easier than ever, and you can track the success of these campaigns in a single place.

Customer surveys, newsletters, and email courses can be created.

Pros:

  • Free “list building” tools to grow your subscriber base.
  • A/B test subject lines and email copy.
  • Track open rates and engagement metrics.
  • Create landing pages and social media campaigns.

Cons:

  • High cost for lead gen and customer relationship management (CRM) package.
  • No built-in SEO features.

5. Asana

  • Primary Features: Project management, team collaboration, lead tracking, content workflows, automation.

Asana is a project management tool that allows teams to work together on projects.

Asana project dashboardScreenshot from Asana, February 2023

You can assign user tasks, add comments, and check project status within Asana.

It's easy to stay on deadline with this.

Pros:

  • Super customizable to your business goals and projects.
  • Cross-user and cross-team collaboration.
  • Create tasks, set deadlines, share materials, and automate workflows.

Cons:

  • (Somewhat) steep learning curve.
  • No built-in content planning features.
  • No SEO features.

6. Surfer SEO

  • Primary Features: SERP analysis, content outlines, content editor, competitor research.

One of the best tools for creating content for the internet is Surferseo.

Surferseo works to analyze the top-ranking search results for your targetKeywords

There are suggestions to help you create content that is competitive.

Surfer SEO dashboard

Aiming for a target word count is one of the suggestions that could be included.

If you want to write, analyze, and improve your content, you can do it with Surferseo's docs.

Pros:

  • Automated search engine results page (SERP) analysis.
  • Word content and keyword density recommendations.
  • Create and share content outlines.

Cons:

  • High cost.
  • No keyword research tools.
  • No content scheduling features.

7. Grammarly

  • Primary Features: Grammar checker, readability checker, Chrome extension.

Creating content that users want to read is one thing, but also creating content that users want to skim is another.

Content marketers can do both.

To drive traffic and encourage users to read your content, you need to make it easy to read.

There is a free plug-in that analyzes your content for spelling and other problems.

It can be used in a variety of ways.

20 Best Content Marketing ToolsScreenshot of Grammarly Chrome extension, February 2023

It is possible to check your content for spelling errors and other issues without being stressed.

It is possible to change your content in real-time and make sure it is perfect for your audience.

Pros:

  • Easy-to-use Chrome extension.
  • Grammar checker for Google Docs, social media, and email.
  • Free version available.

Cons:

  • Does not grammar-check all platforms.
  • Primarily a grammar-checking/proofreading tool.

8. Ubersuggest

  • Primary Features: Keyword recommendations, topic ideation.

Neil Patel's tool can be used to find content ideas that will get your audience's attention.

It uses suggestions from the internet to expand the seed word.

20 Best Content Marketing ToolsScreenshot from Ubersuggest, February 2023

Right off the bat, some of the results can be used to create content titles. These are usually long-tailKeywords that have more than one term.

Next to theKeywords column is a small down arrow which you can use to prioritize your search.

You have a huge amount of search-worthy content ideas.

Pros:

  • Keyword data directly from Google Keyword Planner.
  • Data-driven topic recommendations.
  • Backlink data available.
  • Easy-to-use.

Cons:

  • Limited to web content topic ideas.
  • No social media planning tools.
  • No video content marketing features.

9. leadfwd

  • Primary Features: Website visitor analytics, conversion optimization, lead follow-up.

A website called Leadfwd allows you to turn an unknown visitor into a lead.

If a seemingly anonymous visitor comes to your site, you may be able to turn them into a paying customer.

This is useful for marketers. Digital marketing companies need to generate leads in order to make money.

LeadFWD analytics, a content marketing tool to try out.

The name suggests that it isn't a tool that helps you create content.

If you know how visitors spend their time on your website, you can change your content and make people spend more time on your website.

With the use of artificial intelligence, the tool can give you dozens of insights that can help with lead generation and content creation.

The company sector, contact info, key personnel, social footprint, and many more are just some of the things that are needed to adapt your content for the right audience.

Pros:

  • Driven by AI technology.
  • Captures visitor data in real time.
  • Streamlines lead follow-up.
  • Email marketing features.

Cons:

10. Awario

  • Primary Features: Social listening, social media monitoring, social media content planning.

It is possible to monitor and listen to peoples conversations on social media with the help of a tool called aAwario.

You can see and correct any mistakes you make with this feedback.

20 Best Content Marketing ToolsScreenshot from Awario, February 2023

It's a great way to get feedback from users.

You can use this tool to get insight from the source.

This information can be used to improve your website.

Pros:

  • Detailed sentiment analysis and user analytics.
  • Create social media alerts.
  • Influencer monitoring and insights.

Cons:

  • Specific to social media marketing.
  • API and White Label features are only available at the Enterprise subscription level.

11. Portent’s Content Idea Generator

  • Primary Features: Blog post topic ideation, related user questions.

The Content Idea Generator is a great tool that can give you ideas in seconds.

It is a completely free tool that is easy to use and provides an endless supply of content topics that you can easily turn into a post on your website.

20 Best Content Marketing ToolsScreenshot from Portent.com, February 2023

Do you find it hard to write a good title?

You can use this tool to overcome writer's block and craft engaging titles.

Pros:

  • Very easy to use.
  • Great for generating blog post titles.
  • Free.

Cons:

  • Limited to blog post topics.
  • No other content marketing features.
  • Occasional “weird” outputs.

12. Quora

  • Primary Features: User questions, authority building, community building.

The online community is one of the best sources of attention- grabbing content ideas.

Staying in touch with what your target audience is asking is possible by using Q&A websites.

A few useful suggestions will pop up when you use the built in search feature.

Quora Q&AsScreenshot from Quora, February 2023

You can find the results for questions for FAQ pages and other things.

If you offer it as an answer, you can promote your content.

This can help you get your content seen by people who are interested in your business.

Pros:

  • Easily find user questions for your niche.
  • Respond to audience questions.
  • Find brand mentions.

Cons:

  • Backlinks are not guaranteed.
  • High competition in responding to user questions.
  • No other content marketing features.

13. AnswerThePublic

  • Primary Features: Blog post topic ideation, related user questions.

AnswerThePublic is a free content idea generation tool that provides a "web" of terms users often search for on the internet.

Simply enter a primary topic, and AnswerThePublic will show you a visualization of the topics you can turn into a website.

20 Best Content Marketing ToolsScreenshot from AnswerThePublic, February 2023

This tool gives limited data on how these search terms are used, which related terms exist, whether the topics are framed as a question or a comparison, and more.

If you don't know what to write about on your social media channels, this is a great help.

Pros:

  • Easy-to-read “web” of topic ideas.
  • Free.
  • Includes related questions and comparison topics.

Cons:

  • Topic recommendations are not infinite.
  • No keyword data is provided.
  • No other content marketing features are included.

14. Slack

  • Primary Features: Team collaboration, multi-tool integrations, automation, project management.

Businesses, marketers, and teams use chat to collaborate.

It is due to its user-friendly interface and a fun atmosphere that allow users to share images, documents, meme, videos, and more.

It's designed to replace email.

You can monitor when your employees are logging in and out and add value to the company.

Team Slack channelScreenshot from Slack, February 2023

This relates to content creation.

Communication is important in any organization.

Each piece of content is passed through the right hands with the help of Slack.

Your editor can put the finishing touches on your content, your writer can write the first draft, and your search team can give you the targetKeywords for the post.

Time is saved and the process is sped up by this.

Pros:

  • Easy-to-use messaging and team collaboration app.
  • Mobile application available.
  • Set automated reminders.
  • Integrates with tons of tools.

Cons:

  • No built-in content planning tools.
  • Primarily a team collaboration app.
  • No content scheduling tools.

15. Google Docs

  • Primary Features: Content doc, file saver, team collaboration.

If you already use a different communication app and need something that helps with file collaboration, then you should check out GOOGLE DOCS, it's free

This is a cloud-based app that is simple to use.

  • Write content.
  • Add files.
  • Include images.
  • Create to-do lists.
  • Pretty much everything else you’d expect from a word processor.
Google Docs outline for Screenshot from Google Docs, February 2023

You can share your document with other people.

Airtable, Typeform, Trello, and many other online tools can be used with the help of the internet's most popular word processor.

Pros:

  • Completely free.
  • Integrates with many other content marketing tools.
  • Easy-to-use.

Cons:

  • Limited to content writing, document sharing, and file saving.
  • No built-in SEO or social media features.
  • No content scheduling features (though templates are available).

16. Yoast SEO

  • Primary Features: On-page SEO, WordPress plugin, readability checker.

The most used content management system for website creation isWordPress.

If you're currently using it in your projects, then it's a must-have.

You can rate your content in real time with the help of the Yoast tool.

Specific issues you need to be aware of are highlighted.

Yoast SEO toolScreenshot from Yoast SEO plugin, February 2023

Yoast can be used to set focusKeywords for each post.

There is a list of objectives that you can use to make sure your content is maximized.

It's important to remember that Yoast isn't the end-all-be-all when it comes to Search Engine Optimisation.

You will want to conduct your own research on your own if you want to make sure your content is good.

Pros:

  • Easy-to-use “SEO checker.”
  • Suggests on-page SEO improvements.
  • Free.

Cons:

  • Not a replacement for SEO keyword research.
  • SEO recommendations do not consider user intent.
  • Does not include technical SEO.

17. Hemingway App

  • Primary Features: Readability checker, grammar checker, content editor.

The Hemingway App is a free online writing assistant that you can use to paste your content into the content editor.

The tool will analyze your content for spelling andgrammar issues.

Hemingway App content editorScreenshot from Hemmingway App, February 2023

What is the reason that readability matters?

Each audience has different levels of understanding about the topic you are writing about.

If you write for a novice audience, the terms and explanations will probably be simpler.

Writing in a way that makes sense to your target audience is helped by tools like the Hemingway App.

You should aim for a grade of 5 to 8 for most people.

Pros:

  • Easy-to-use grammar-checker.
  • Free.
  • Helps improve readability and phrasing.

Cons:

  • Not an all-in-one proofreading tool.
  • No built-in SEO features.

18. Inspectlet

  • Primary Features: Content analytics, performance insights, user behavior insights.

Content marketers have room for improvement.

To figure out what works, what doesn't, and how to turn these insights into data driven decisions, they need a clearer view of certain performance metrics.

All three goals can be accomplished with the help of Inspectlet.

The solution is if you are wondering what visitors have seen and read on your website and how you can convert them into leads.

When you record a video of user behavior, you can see how long they were on your website, how they interacted with your content, and which elements grabbed their attention.

20 Best Content Marketing ToolsScreenshot from Inspectlet, February 2023

The other analytic tools in the market don't have this advantage.

If someone leaves your website after facing an issue, you can use this tool to see where your website is lagging.

It's possible to make your content more appealing with the help of these analytic tools.

Pros:

  • Analyzes website lag time.
  • Monitors user engagement and on-site time.
  • Detailed analytics to inform on-site improvements.

Cons:

  • Not an all-in-one conversion rate optimization (CRO) tool.
  • Poor user reviews regarding customer service.

19. Google Analytics

  • Primary Features: Website traffic analytics, goal tracking, conversion tracking, audience insights, SEO insights.

If we are talking about the top tools for analyzing data, it is impossible to leave out the most popular one.

If you want to improve your content, improve your website, or look at the source of your traffic, you can use the free platform that comes with the GOOGLE ANALYTICS app.

Google Analytics traffic dataScreenshot from Google Analytics, February 2023

You can easily measure engagement metrics, such as page views, average session duration, and bounce rate, with the help of the internet's leading analytic tool.

You will be able to identify certain types of content that appeal to your audience.

If you notice that your email marketing posts perform better than other posts, you can double down on that topic to maximize your results.

You can follow a step-by-step guide to learn how to integrate GOOGLE ANALYTICS.

There are different reports and features in the article.

Pros:

  • In-depth website traffic analytics and insights.
  • Customizable dashboards.
  • On-site goals and conversion tracking; can assign monetary value.
  • Free.

Cons:

  • Steep learning curve.
  • Not all keyword data is available.
  • Data may be influenced by spam and bot traffic (filters available).

20. Raven Tools

  • Primary Features: Keyword research, competitor research, SERP analysis, backlink analysis, SEO performance data.

If you want to increase your web traffic and improve your content, you need a full stack of Raven Tools.

Raven Tools is a top option for those who want to generate detailed reports and gain insight into creating better content for users.

WYSIWYG Reports by Raven ToolsScreenshot from Raven Tools, February 2023

Tools for research, competitor analysis, and backlink analysis are provided by the company.

It is possible to track the success of your content in terms of traffic and social media share.

Pros:

  • Easy-to-use dashboards.
  • White-label SEO audits/reports available.
  • (Near) all-in-one SEO tool.
  • Detailed SEO performance data and insights.

Cons:

  • High cost.
  • No social media content features available.
  • No built-in content editor (compared to Semrush and Surfer SEO).

Conclusion

Content marketers are required to wear many hats to do their jobs.

The secret sauce of any digital marketing strategy is content.

Content marketing isn't all about who has the bigger guns, but tools can make a big difference in a competitive world.

Some of the top tools for creating amazing content can be found in this guide.

The image is from Rawpixel.com.