This day in search marketing history: March 15

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by Lindsey Francy Mar 15, 2023 News
This day in search marketing history: March 15

Advertisers were able to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel groupings.

Google refine this search and broaden this search now live in search results

The features were shown at the Search On event.

FLoC is coming — Here’s what we know so far

Within a year, it would be dead.

Google tests displaying cost estimates in local search results

Cost estimates from Home wyse were shown for some local queries.

No more confusion: Google gives core update a name, and a structure

Danny Sullivan gave a new name to the March update.

Study: Brands are failing voice search optimization in 3 key areas

The brands didn't do enough local- social posting and didn't do enough review-response strategies.

SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action

There is a small business advocate.

Report: EU to ask Google, others to publicly reveal ranking factors

The rules were designed to give the internet brands a better bargaining position.

Google My Business updates the directions heatmap in Insights reporting

The location of your business was shown in the report.

Once a competitive advantage, Siri now seen as liability for Apple

It's possible that failure to improve Siri will eventually impact sales of the device.

New study confirms Google doesn’t use Chrome browser data to discover new URLs

The test page that Chrome accessed days before was not visited by the robot.

Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more

Six products that could be used together or on their own were included in the suite.

Google to change smartphone user-agent of Googlebot from iPhone to Android on April 18th

The user-agent would change, but it wouldn't have an effect on 99% of websites, according to the company.

Google Posts now expands to cricket player cards in search results

Business cards, candidate cards, presidential election cards, and now cricket player cards were supported by the internet.

New “Uber tab” added to Google Maps

A ride-sharing tab was added to maps to give more options.

Google 2016 candidate searches now include campaign funding details & search trends

2016 saw the continued expansion of search results related to the presidential election.

Google metronome in search helps musicians keep a beat

The default rate was 120 beats per minute, but the full range went from 40 to 207.

Bing previews new Bing Search APIs

Developers within the Bing Search infrastructure were exposed to a lot more functions.

Google Penalizes Italian & Spanish Link Networks

Four days earlier, Google warned webmasters in those two countries about its rules.

Google Panda Update 25 Seems To Have Hit

It is unlikely that we will confirm current or future panda updates.

Google Sends BBC News A Manual Link Penalty Notification

A representative of the British Broadcasting Corporation asked for help to find out how to remove the unnatural links.

Search In Pics: Bill, Ted & Rufus At SMX, Google Playground & Bing It On Taxi

What people eat at the search engine companies, how they play, where they meet, what toys they have, and more are shown in the latest images.

WSJ Says Big Google Search Changes Coming? Reality Check Time!

According to a report, in 2012 the search engine would be giving more direct answers and gaining "semantic" smarts.

Google Expands Flight Search Outside US To 500 Cities

There was a flight search on the internet.

Twitter Trends: Now Showing In Bing Results?

The number of shares was displayed under the link and there was a large grey "trending" button.

Bing Maps Updates Map Pins, Adds Drag & Drop Routes & More

There was a refresh to the Pushpin buttons.

TheFind Joins FairSearch.org To “Restore Balance” To The Search Marketplace

TheFind argued in 2012 that it was possible for Google to prevent innovative smaller players from getting the kind of visibility and adoption that would otherwise be possible.

You Can Hate (Block) But No Longer Love (Star) Google’s Search Results

The ability to star search results was disabled by the search engine.

Google Tries to Reassure Brand Owners With New Anti-Counterfeiting Measures

There were pledges to investigate complaints from reliable brand owners within 24 hours, step up reviews of AdWords creative to find counterfeiters, and introduce a help center page for the reporting of counterfeits.

Could The US Demand That Google Boost Hollywood Sites To Fight Online Piracy?

The entertainment industry had been trying to get more government help.

Google To Test Mobile Payments In NY And SF

The installation of thousands of special cash-register systems at merchant locations was paid for by the internet giant.

Google Mobile iPhone App Gets Overhaul, Becomes Google Search App

The app underwent a complete redesign in 2011.

New: Topsy Launches Real-Time Video Search

A new search engine called Topsy was launched in the year 2011.

Cutts: Redirects Don’t Pass Full PageRank & More Takeaways

According to Matt Cutts, a 301 redirecting won't always pass the full URL from the old one to the new one.

Google Explains How Their Search, Ads & Apps Work

The public was shown how transparent they were by the search engine.

Google, Yahoo & Portals Are Top Online News Sources: Study

In 2010, more than two-thirds of online news consumers visited news portals.

Report Proposes ‘Google Tax’ To Subsidize Local Media In UK

Where would revenue come from to support online journalism if most people wouldn't pay for it? There is a tax on the internet company.

Taking Sides In The Apple vs. Google Skirmish

The personal animosity was driven by a sense of betrayal over the alleged copying of the Apple device.

Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked

She used her own money and time to defeat the trademark claim.

Facebook Passes Google (Again) As Most-Visited US Site: Hitwise

During the week that ended on March 13, Facebook.com received 7.17 percent of all internet visits.

Twitter Announces @Anywhere Platform For Web Sites

In 2010 there was a new platform called "@anywhere" that would allow websites to integrate features from the micro-blogging site.

Live Blogging SXSW 2010

  • Social Search, A Little Help From My Friends
  • Ev Williams Keynote

Google Now Reporting Anchor Text Phrases

You could get a report on the top anchor text phrases used when people link to your website.

When AdWords Gets Sex Wrong

In 2007, there were concerns that the message of your sex content could be negatively impacted by the use of AdSense.

Safa Rashtchy Leaving Piper Jaffray

The search space has been covered by a financial analyst for a long time.

From Search Marketing Expo (SMX)

  • SMX West 2012: Where Search Marketers & Fire Alarms Meet

The columns have not been updated since they were published. The author's opinions are not necessarily those of search engine land.

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