NEW GENESIS GV70 MARKETING CAMPAIGN INSPIRES TO 'KEEP BEGINNING'

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by Samuel Pordengerg Mar 14, 2023 News
NEW GENESIS GV70 MARKETING CAMPAIGN INSPIRES TO

PR NewswirePR Newswire
  • The new ads will show people who are starting new ideas.

  • The first round of the college basketball tournament is being aired on national TV.

  • Genesis is launching a new advertising campaign called "Keep Beginning" to introduce its first-ever ElectrifiedGV70 to a new generation of consumers. The start of anything new is the most exciting part of Genesis. It's full of anticipation, optimism, excitement, nervousness, mystery, and seemingly endless possibilities. The Genesis DNA harnesses these feelings. Whether it's the beginning of the design of a new vehicle, or the first time a person experiences a Genesis vehicle, it marks an exciting beginning. Genesis wants to encourage and inspire new endeavors because you are never done if you keep going.

    (Left to right) Genesis Electrified GV70 and GV70

    The launch of the all-new 2023 Electrified GV70, the brand's third EV model in less than a year, is an exciting beginning for Genesis. The Genesis is the first Genesis to be assembled in the United States and the ElectrifiedGV70 marks a new beginning for the award-winning platform.

    Wendy Orthman, executive director of marketing at Genesis Motor America, said that the Genesis brand is about experiencing something for the first time. The'Keep Beginning' campaign celebrates the emotion of starting something new. The creators featured in the campaign will hopefully inspire others to start their own businesses.

    The 30- and 60-second spots feature visual artist and video production pioneer Ricardo Rivera, interdisciplinary designer and researcher Charlotte McCurdy, fashion designer Phillip Lim, and shoe designer-turned sustainable surfboard innovator Ry Harris.

    The United States Patent and Trademark Office has granted a patent for the technological breakthrough of video projection mapping to Ricardo Rivera. The common element in all of Ricardo's work is his creativity and technological innovation stemming from his drive towards new beginnings.

    Charlotte McCurdy is always looking to the future to find ways of making global crises more manageable through design. She is at the forefront of a revolution in sustainable fashion because of her carbon- negative clothing. The collaboration with New York-based fashion designer, Phillip Lim, on an algae-based sequin dress was also featured in the ElectrifiedGV70 creative.

    When he moved to Southern California, he fell in love with the ocean and became a surfer. At that time, he became aware of the unsustainable nature of the surf industry and decided to become a surfboard maker. The world's first zero-waste surfboard company is going to be started by him.

    The importance of this moment is celebrated by Genesis, as are the innovators, makers, and visionaries who continue to look toward the future. Genesis encourages the community to keep looking to the future and to always keep beginning.

    The ads will run on broadcast and digital media platforms after the college basketball tournament.

    Genesis collaborated with an agency of record and a media agency on the "Keep Beginning" marketing campaign.

    The award-winningGV70 SUV is now available at Genesis retailers. In some markets, the first-ever Electrified GV70 will be available this month. To find out more about Genesis, customers should contact their local Genesis store.

    The Genesis Motor North America is located in the United States.

    Every decision we make is made with the customer in mind. Genesis delivers the highest standards of performance, design, safety, and innovation while looking towards a more sustainable future. The Athletic Elegance design identity of Genesis embodies bold, forward- thinking, and distinctly Korean characteristics. Genesis aims to lead the age of electrification with battery EV, starting with its Electrified G80 Genesis wants to become an all-electric vehicle brand by the year 2030.

    You can find the latest news on our media site in the US and Canada.

    Ry Harris
    Ricardo Rivera
    (Left) Charlotte McCurdy and (Right) Phillip Lim
    (Left) Charlotte McCurdy and (Right) Phillip Lim
    (PRNewsfoto/Genesis Motor America)
    (PRNewsfoto/Genesis Motor America)
    Cision

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    Genesis Motor America is located in the United States.

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