Experts warn Spotify that TikTok-style update is no guarantee of success

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by Anna Munhin Mar 14, 2023 News
Experts warn Spotify that TikTok-style update is no guarantee of success

The credit is given to the contributor.

Experts warn that success won't be guaranteed with the new format of the service.

The format of vertical short videos that users can scroll through is very similar to the one used on TikTok.

Fans of the app have been less than impressed with the change in format.

This isn't the first time a company has received backlash for trying to emulate a platform.

When it was announced that text-based content and videos would be separate under the title "Read" and "Watch", it caused a lot of backlash.

The company is still serving a different market, which has left experts questioning if the change is a suitable one.

While it can emulate aUI to create a more accessible experience, it doesn't mean they will see the same success as TikTok

It is not certain whether other platforms can achieve TikTok's success by simply replicating its user interface.

According to the company, 50 million creators will switch over to the platform by 2025.

Tom Bestwick told Verdict that this is most likely stealing creators from their main competitors.

Taking 50 million creators over to their platform may not be viable as it may not be the platform that a creator can see themselves growing successfully with.

Companies should include their customers in each step of the product development process to make sure they are building something that people want and then study usage data to make sure they are achieving what they set out to do.

Verdict is a publication of Global Data.