Aprimo & PathFactory to Provide Comprehensive Marketing Solution

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by Jacob Solomon Mar 14, 2023 News
Aprimo & PathFactory to Provide Comprehensive Marketing Solution
Aprimo

Aprimo, an industry-leading provider of digital asset management and content operations solutions, today announced a new partnership with PathFactory, a leading B2B Content Intelligence platform. The partnership will allow their customers to elevate their brand experience and accelerate revenue by delivering engaging, artificial intelligence-driven content engagement insights.

The partnership between PathFactory and Aprimo is a game-changing one. We help businesses connect with their customers in a way that is more engaging and efficient by using PathFactory's cutting-edge data and artificial intelligence capabilities. Our streamlined solutions will allow companies to deliver the most up-to-date content that will appeal to audiences based on behavioral engagement, which will lead to more meaningful interactions with brands.

The new partnership brings together Aprimo's expertise in content operations with PathFactory's focus on content optimization and measurement to provide an all-inclusive solution for businesses to deliver better experiences.

This integration has a number of key features.

  • Building intuitive customer journeys at an increased velocity by consistently engaging customers in real-time with highly curated and relevant content directly from the digital asset management (DAM) solution
  • Driving efficiency and scale across channels with an easy-to-use interface and search capabilities that streamline strategy, easily-accessible brand assets, workflow and campaign planning
  • Enabling data and AI-driven decision-making by giving businesses valuable insights into their customers’ consumption behavior – allowing companies to make informed decisions about their content strategy, track and iterate upon it, and ultimately drive better, quicker results

Customers can use the collaboration to derive contextually-relevant recommendations based on their interests and behavior. The solutions will eliminate the need for manual updates and audits as any changes made in Aprimo will be pushed across all experiences in flight within PathFactory. This will allow companies to save time and money while maintaining governance.

"As a global health service company, Cigna needs to deliver personalized and relevant content to our customers, while ensuring brand consistency across all channels," said Jonathan Larose, marketing operations technology strategist, senior advisor. While maintaining the integrity of our brand, we can provide the right content to the right person at the right time with the help of PathFactory's content intelligence. We can deliver exceptional experiences to our customers with speed and efficiency thanks to this combination.

The challenge of delivering the hyper-personalized experiences that buyers demand is being faced by today's marketers. The combined strengths of Aprimo and PathFactory solve this problem by providing an integrated approach to content creation and management, insights, and activation.

Visit aprimo.com to learn more about the partnership with PathFactory.

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