How to Improve Link Building to Rank Higher on Google

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by Lindsey Francy Mar 13, 2023 News
How to Improve Link Building to Rank Higher on Google

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When it comes to getting your business to succeed online, link building can often fall through the cracks Adding hyperlinks to your website is one way to improve your ranking in the search engines.

Quality isn't just about the number of links on your website, but also the source you're linking to, the position of the link on the page and more. If you understand the reasoning behind the link ranking, you will be able to improve your website.

An updated guide on best practices for link building has just been released by the internet giant. As a marketing expert and business leader, I've sorted through the new guidelines and shared my expertise on how to improve your online business.

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Google's latest release

There are tips and tricks on improving your search engine rankings in the documentation. It gives advice on how to improve the performance of your website.

New best practices were reflected in the online document. Before, the information about links was only about how to build crawlable links and not about how to create links that will help your website perform well in search engines.

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Making your links crawlable

The earlier version of the document included the creation of crawlable links. It's important to make sure that links on your website are top quality. The links need to be readable in order for the search engine to crawl your website.

What types of code are crawlable and what types are not are given by the search engine. If you look at the examples and code recommendations, make sure that your website coding follows them so that they can understand your links.

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Placing anchor text correctly…

The anchor text is what it is. The visible text of a link is called anchor text. Make sure you use anchor text, it's provided by the internet giant. Adding alt text is suggested in the case of images used as links.

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…and writing better anchor text

Writing clear and descriptive anchor text is a must. Strong writing can help users better understand what they're about to click on, as well as help the search engine categorize your links.

If you use the anchor text "Learn More" to hyperlink to another page on your site, you won't be liked by the search engine. This link leads to a location. It wouldn't make sense to just read the anchor text.

If you want to make sense out of the rest of the sentence, write anchor text that makes sense from the beginning. Updating the anchor text to "our company's mission statement" would better serve your purpose

Users are reminded not to get too carried away. Adding too many different links next to each other can make it hard to read. Make your anchor text clear and descriptive, space out your links, and don't use the term "spelling" in your anchor text.

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The correct ways to use internal and external links

Internal and external links are the last section of the best practices. There is a difference. Links that drive to a page within the same web domain are referred to as internal links. The user is taken to a completely different domain by external links.

This is an area that is often overlooked. The search giant recommends that you include at least one internal link on every page of your website. I'm not sure how to include more internal links. Imagine a user's journey on your site and how other pages on your domain can be useful.

Don't worry about external links. Make sure you're linking to legit sources. If you want to show that your website can be trusted, you can use established news sources.

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