Ignite Visibility Publishes SEO Study Revealing the Biggest Investments for 2023

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by Jacob Solomon Mar 13, 2023 News
Ignite Visibility Publishes SEO Study Revealing the Biggest Investments for 2023
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It is possible to ignite visibility.

“I think the biggest takeaway from this study is that with all the different pillars of SEO, the biggest focus in 2023 is going to be using multimedia to increase the value of content marketing.” - John Lincoln

There is a press release in San Diego.

Over 120 marketing professionals were surveyed about their current and future strategies for content marketing.

Key takeaways from the study include:

  • 73% of marketers have turned to YouTube as an important part of their SEO strategy in 2023.
  • The majority of marketers noted they saw no change in their rankings after the Helpful Content Update.
  • 34% of marketers will spend the majority of their 2023 budget on video content, whereas only 10% of marketers will spend the majority of their budget on blog content.

If you want to learn more, download the study.

High consumer demand for short-form videos was the subject of the study. Long-form videos, including how-tos, testimonials, or actionable strategies, are not preferred by consumers.

The results show that the majority of marketers expect their YouTube content to play a bigger role in their future strategies. Videos and images are showing up more often in search engine results as the competition increases.

Many marketers saw their content rankings improve or stay the same after the introduction of the helpful content update. Many marketers feared a rankings drop before the update was released, so the increase inspired many creators to create more high quality content.

John Lincoln, CEO of Ignite Visibility, said that using multimedia to increase the value of content marketing is going to be the biggest focus in the next five years.

You can read the full story here.

A premier full-service digital marketing agency is based in San Diego. One of the top digital marketing agencies in the US, Ignite Visibility uses the same strategies they use for their clients to become a 6x Inc. 5000 company. Visit the website to learn more.

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