Lose traffic and sales with these visual content mistakes!

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by Anna Munhin Mar 10, 2023 News
Lose traffic and sales with these visual content mistakes!

Images and videos can grab people's attention and make your content more relevant. Traffic and sales can be increased by using the right images and videos. Making certain visual content mistakes can make your content look outdated or irrelevant. This is how.

Stock photos have their place, but they are tacky and generic. discretion is required when choosing which stock images to use. Do you want to use this image to represent your brand?

Don't get so attached to something that you can't see it objectively. You can't afford it. It's important to test your visuals with your target audience. A/B testing can be used to change your campaign material one element at a time, testing it on your audience and comparing the results with the original.

You are shooting in the dark if you don't have a strategy. If you don't have a plan you are hoping for the worst. If you want to increase sales in April, you may want to launch a visual marketing campaign that is in line with the sales objective. Determine which channels will generate the most traffic and create content for them.

Posting Images that aren’t consistent with your brand – One of the most consistent global brands is Red Bull. Their tagline is “Red Bull gives you wings” and every piece of imagery posted, or even events that are sponsored, fall in line with this tagline- from a skier flying off a mountain to a speeding race car- their visuals convey the vibe of the brand.
Your visual content should assist in telling a consistent brand story. Telling different stories can leave your followers and customers confused.

Candice Sealey is the Founder & Principal Consultant at Ignite! a Full-service Marketing & PR Consultancy that helps businesses/brands to stand out and communicate the right message to the right people at the right time through

Strategy, Marketing, Media services and Design solutions. She is also a freelance content writer, advertising copywriter, voice over talent, media personality. Follow us on FB & IG @igniteresults Phone:784-432-2223. Email: igniteresults@gmail.com