TikTok Marketing for Real Estate

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by Jacob Solomon Mar 8, 2023 News
TikTok Marketing for Real Estate
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Real estate agents need TikTok's marketing potential to attract buyers and renters from the digital natives. Younger Generation Z and Alpha natives already know how to use social media. They will use it to make purchases in the future.

The use of TikTok is a smart real estate marketing strategy that helps these groups get familiar with a real estate brand and all the information they need to know about real estate.

Billions of people use TikTok on a monthly basis. The percentage of internet users who use TikTok is 20%. In the USA alone, TikTok has 73.7 million monthly active users, with a prediction to grow to 88.7 million by the end of the decade.

TikTok can be used by real estate agents to create short-form video content. TikTok can be a powerful lead- generation tool.

Real Estate TikTok Content Ideas

  • tips for home buyers and sellers;
  • real estate stories;
  • how to become a successful real estate agent;
  • how to invest in real estate;
  • how to become a real estate agent and how to get started;
  • how to get more clients;
  • how to close deals real estate deals;
  • interviews with real estate professionals;
  • tips for real estate agents;
  • listings videos;
  • property tours;
  • home staging tips;
  • industry dos and don'ts
  • entertaining content about real estate, etc.

For a successful TikTok marketing strategy, real estate agents should use organic posts and ads based on a solid content posting schedule and follow industry trends. TikTok users like to discover content through the use of hashtags. They should be relevant to the real estate industry in order to improve organic traffic.

The use of capital letters at the beginning of new words improves their reading ability. Less is more when it comes to the number of hashtags, but up to five is enough. Some popular real estate hashtags are #RealEstate Market, #RealEstateTikTok, #RealEstateInvesting, #RealEstateAgent, and #Realtor Life.

Follow Real Estate Professionals to Inspire Your TikTok Marketing Strategies

If you follow real estate professionals, you can get inspiration for your TikTok marketing strategy. There are a number of accounts to follow.

A real estate coach using the platform to share real estate agent script and tips for agents is called Estate of Jenn.

estateofjenn

Glenda Baker is a real estate agent from Atlanta who shares stories about past clients, tips for agents, and much more.

tiktok Glenda Baker realtor

A real estate coach calledtatlondono is offering entertaining content and pro tips for home buyers and sellers.

Tatiana Londano

Niusha Walker is a real estate agent that specializes in luxury homes. Home staging tips, luxury listings, and industry do's and don'ts are shared by her.

Niusha Walker

Ryan Serhant is a real estate broker. He shares content that is entertaining.

Ryan Serhant

TikTok is used by many other real estate agents to grow their businesses. TikTok is used by Daniel Heider ofheider_realestate to show video tours of luxury listings.

You can see how to use TikTok for a successful real estate marketing strategy in the examples. Statistics show that listings with videos attract more traffic and get more inquires than listings without videos. 70% of people who buy a home watch video house tours. Real estate marketers will be able to use TikTok's easy to use interface to engage with their target audience. If you want to be transparent on TikTok, don't publish ads that make users feel bad. Tell a story that is worth listening to. Your audience should always be kept engaged by responding to comments and other issues.

Mihaela Lica Butler is senior partner at Pamil Visions PR. She is a widely cited authority on public relations issues, with an experience of over 20 years in online PR, marketing, and SEO.She covers startups, online marketing, social media, SEO, and other topics of interest for Realty Biz News.