“The State of Pipeline Generation Report” from RevSure.AI Reveals 66% of Marketers Can’t Identify Funnel Leakage and Conversion Bottlenecks

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by Anna Munhin Mar 8, 2023 News
“The State of Pipeline Generation Report” from RevSure.AI Reveals 66% of Marketers Can’t Identify Funnel Leakage and Conversion Bottlenecks

RevSure.ai, the company that brings the most comprehensive artificial intelligence-based Pipeline Readiness solution for marketers and sales teams, today released a research report. 424 marketing professionals across the U.S. weighed in on the state of their pipeline, their approach to generating revenue, and how they plan to hit their revenue targets.

It's possible that marketing executives are putting more pressure on their teams than they realize because they have a very positive outlook about their organization's potential for success. A survey shows that 75% of marketers spend too much time in fire drill mode. It is likely that they feel this way because of the fact that 70% of the people surveyed say they can't predict outcomes.

When faced with generating a healthy pipeline, marketers face significant challenges, and each of these challenges feeds into the other, creating a cycle of roadblock to success. The top challenges are listed.

  1. A lack of adequate data to make effective decisions
  2. The inability to scale demand gen programs efficiently in order to meet growth targets
  3. Budget allocation challenges
  4. A Misunderstanding around ideal customer profiles and buying personas
  5. The inability to convert buyers across channels and campaigns

According to Deepinder Singh Dhingra, founder and CEO of RevSure, marketers don't have confidence in their ability to convert because they don't know what will happen. Gaining better insight into their pipeline is a priority for them and RevSure will help them achieve it.

Pipeline Generation Challenges

The marketers surveyed are serious about what their priorities are to improve their lead to opportunity conversion rates in the year ahead, and combined it is aholistic combination of data, analysis, and improved communication between marketing and sales teams. There are five priorities.

  • 43% - Improving lead quality and nurturing
  • 39% - Improving pipeline analysis
  • 34% - Understanding which leads/accounts are converting into pipeline
  • 33% - Improving marketing and sales handoff or routing process
  • 28% - Aligning marketing and sales

There are additional survey insights included.

  • 95% of marketers surveyed feel that having the ability to predict pipeline outcomes is important to the overall success of marketing programs
  • 50% of those who can fully predict pipeline contributions saw a significant increase in revenue last year, compared to just 16% of those who cannot fully predict pipeline contributions.
  • 66% of marketers don’t know where funnel leakage and conversion bottlenecks are happening in their pipelines.

The report breaks out the key focus areas for the generation of a pipeline, including the reality of it, how to get a competitive advantage, and how to drive results. You can get the full report and analysis here. The results of the survey will be further discussed in a webinar hosted by RevSure.

RevSure commissioned Ascend2 to conduct a research report on the state of pipeline generation. The average margin of error is close to 4%.

RevSure.ai is an artificial intelligence company that provides companies with insight into the health of their sales force and how to prioritize marketing and sales investments. The US- India cross-border venture backed company is committed to reducing the uncertainty around revenue funnel conversations for B2B companies and helping them boost qualified opportunities. RevSure.ai is a revenue intelligence solution that gives B2B companies a first-of-its-kind solution that gives them insight into how to hit their numbers. RevSure.ai works with many companies. RevSure.ai has angel and innovation investors. To find out more about RevSure, visit www.RevSure.ai.

Ascend2 works with marketing technology companies and digital marketing agencies to drive demand through the middle of the funnel. You can learn more by visiting ascend2.com.

The announcement is accompanied by a photo at www.globenewswire.com/newsroom/AttachmentNg/2af4fd4d-ff9a-47d3-bdd5-98550c0f65d2).