Week at a glance: Women Disruptors returns; Beyond Devi & Diva; Influencer marketing

by Anna Munhin Mar 4, 2023 News
Week at a glance: Women Disruptors returns; Beyond Devi & Diva; Influencer marketing

The power of women leaders is celebrated.

Women Destroyers, brought by Adgully, has become an industry standard in recognizing and celebrating the outstanding achievements of women leaders of India from across sectors, who are bringing about a positive and definitive change not just in their organisation, but the industry and society.

Brand communication for women has changed in the past.

From being shown as homemakers and caregivers to empowering women leading countries and businesses, from taking pride in keeping a clean home to bold conversations like "Tough the pickle".

There are many challenges of marketing in the industry.

Consumers in the US are making purchase decisions based on the content of their social media accounts. 81% of respondents have researched, purchased or considered purchasing a product or service after seeing friends or family post about it

The second part of the question is how ready are brands to use virtualinfluencers.

The Beijing Action Plan for Promoting the Innovation and Development of the Digital Human Industry was created last year by the Chinese government. The initiative is the first of its kind.

Why aren't we growing the opportunity basket?

Gully chat was hosted by Adgully on the topic of growing the opportunity basket and why we still have to discuss it. The experts were part of the discussion.

We should be looking to maximize future returns.

Shubhranshu Singh, Vice President, Marketing, Commercial Vehicle Business, was quoted as saying that the response was fantastic. Our own dealer partners, channel partners, service centers, hundreds of people in each product line, they have all been very pleased with the portrayal we have done.

The consumer's unmet needs are always honoured by P&G.

In a conversation with Adgully, the Senior Marketing Director of P&G Health sheds more light on the launch, promotion and marketing strategy of the product.

Women in leadership are proving that they are treated equally.

In conversation with Adgully, Iffat H Jivan, Business Head, Ed-a-Mamma, talks about how women in leadership are proving equality by achieving milestone across positions, the rise of the digital wave, and more.

Pallavi Utagi said that there is no better time to be in the business world.

In an interaction with Adgully, Pallavi Utagi, founder and CEO of Super Bottoms, talks about her entrepreneurial journey. Key insights about the challenges and opportunities that Super Bottoms has faced in its journey are also mentioned.

Aha's success story is explained by Allu Aravind and Ajit Thakur.

I think work-life balance is a fad.

In conversation with Adgully, Hetal Khalsa, Co-founder & Chief Creative Officer, PivotRoots, talks about the importance of diversity and inclusion in today's work place.

A more communicative style of leadership is needed by leaders today.

In this interaction with Adgully, Yeshasvini Ramaswamy, serial Entrepreneur and CEO, Great Place to Work India, speaks about the paradigm shifts happening in the field of employee management and much more.

There is a need for more transparency and accountability in public relations.

In this interaction with Adgully as part of the PR Conversation, Aashish Washikar, Senior Manager - Public Relations, InMobi Group, talks about the evolution in the Public Relations industry, the mobile advertising ecosystem in India, and the growing importance of data and analytics.

There are still a lot of women in corporate leadership.

Nikita Bhargav CEO and Co-Founder NittyGritti spoke about women leadership, employee engagement, flexibility and work life balance in a conversation with Adgully.

Radio is the primary medium for the new campaign.

In India, the overall penetration of insurance is single digit, and a significant portion of that lack of penetration is attributed to this.

Parul Mittal is an interior designer.

In a conversation with Adgully, Parul Mittal, Director, Greenlam Industries shared ideas and concept behind their latest campaign film and their brand ideology of promoting sustainable living.

People took action against climate change when they drank tea from the company.

A TV host would tell viewers at the end of his show. The show urged people to stay alert to protect themselves from criminals, but climate change is a bigger threat.

The co- founder of Jungle is planning to enter OTT space.

When it comes to brand engagement, telling a story is important. The cinematic canvas is still important even though the frontiers of new media have changed.