Debunked! 6 social media myths that can hinder your 2023 growth

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by Lindsey Francy Mar 3, 2023 News
Debunked! 6 social media myths that can hinder your 2023 growth

In March, we will discuss agent branding and best practices for spending with agents and websites. Top marketers from leading firms come by to share their latest ideas. Inman is introducing a new set of awards for branding and marketing leaders in the industry called Marketing All-stars.

Social media and video content are important parts of a real estate agent or broker's marketing plan. It can be difficult to fall into certain traps that negatively impact your online presence and ability to connect with potential clients.

Some of the most common mistakes in real estate social media and video marketing are listed below.

1. Believing that more is always better

Real estate agents and brokers tend to think that the more content they produce, the better their results will be. This is sometimes not the case.

The impact of your posts can be affected by the amount of content you post. Focus on creating high-quality, well-thought-out content that is relevant to your audience.

2. Ignoring the importance of a strong brand

If you don't pay attention to your online reputation, it can have a big impact on your results. It is important that your brand is consistent across all platforms. The same profile picture and tone of voice are used on all platforms.

3. Not targeting your audience effectively

Generic content is one of the biggest social media myths. This is not correct. Understand your target audience and what kind of content will appeal to them in order to be successful. Tailor your content to the buyer's needs.

4. Underestimating the power of video content

Video content can be used by real estate agents and brokers. Video content can be used to showcase your listings in a variety of ways. To grab the attention of your target audience, make sure your videos are high quality and well lit.

It's not a one-way street when it comes to your social media and video content. Asking questions, responding to comments, and fostering a sense of community are ways to encourage engagement. A key indicator of the success of your content is engagement, and it can help you build a loyal following of clients and potential clients.

6. Not using analytics

Tracking and analyzing the performance of your social media and video content is important. You will be able to see what is working and what isn't and adjust your strategy accordingly. If you want to measure engagement, reach and conversions, you need to use tools like social media analytic tools.

These are some of the most common myths and mistakes that real estate pros make. If you focus on high-quality, targeted and engaging content, you can increase your online presence and connect with potential clients more effectively. Make adjustments as necessary to ensure continued success.

The founder and CEO of the #GetSocialSmart Academy is also the author of the book. She was named one of the 100 most influential people in real estate by Inman News. The best-selling book is called #GetSocialSmart and is written byKatie. You can connect withkatielance.