Social Media Planner: How To Plan Your Quarter (With Template)

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by Jacob Solomon Mar 1, 2023 News
Social Media Planner: How To Plan Your Quarter (With Template)

Many marketers and business owners have a hard time planning social media content.

There is a lot that goes into social media planning from researching topics to creating images.

There are many social media planning tools that aim to make it easier, but sometimes you don't need a tool at all.

There are some tips on how to plan your social media content in this guide.

What Is A Social Media Planner?

A social media planner is a system or process that can be used to plan, schedule, publish, and manage social media content.

It's easier to plan content in advance and manage posts across multiple platforms with the help of a social mediaplanner.

There are a lot of social media planning software options to choose from.

Post-scheduling is one of the features that are included in many of these tools.

Why Use A Social Media Planner?

You can use a social media planner instead of just winging it.

One of the best ways to build a consistent social media presence is to plan in advance.

There are a lot of benefits to using a social mediaplanner.

Improve Productivity

Scheduling and publishing content in advance is possible using a social media planner.

It can increase your productivity by giving you more time to focus on other things.

The ability to manage multiple social media accounts from a single location can save time and effort.

Publish Content More Consistently

Social media planners allow you to schedule posts in advance.

It helps ensure that your social media presence remains active even when you're not around.

Maintaining engagement with your followers can be improved by posting consistently.

Keep Organized

You can plan and track your content calendar with the help of a social mediaplanner.

You can keep track of what you've published and what's coming up next.

Staying on top of your social media presence and avoiding missing opportunities to engage with your audience can be aided by the ability to view your content calendar in one central location.

Develop Your Strategy

Tracking the success of your content can be done with a social mediaplanner. It is easier to identify what works and what doesn't on each platform if you know what works and what doesn't.

The ability to see the impact of your content can help you make better decisions.

Collaborate With Your Team

Collaboration between team members can be helped by a social mediaplanner.

It is easier to share responsibility for maintaining a consistent social media presence if you allow multiple people to access your social media plan.

Ensuring that content is published regularly can help you engage with your audience.

Free ‘Social Media Planner Template’ For Google Sheets

It doesn't have to be difficult to plan your social media content.

You can use the free Social Media Planner template to plan and organize your social media content.

Whether you are a small business or an individual, this template will help you make better decisions about your social media strategy.

You can use the template with this one.

  • Plan your content calendar in advance, see what you’ve published, and know what’s coming up next.
  • Schedule posts for multiple social media accounts from one calendar.
  • Track the progress of your content and use the information to inform your future strategy.
  • Collaborate with others by sharing access with your team.

Click on "File" to make a copy. You don't need to ask for access.

You can make a template for social media.

How To Plan Your Social Media Content In 2023

You can plan your social media content in minutes with the Social Media Planner template.

It's easy to see your schedule in advance and you can save all of your social media assets on this template.

There is a plan for your social media content in the years to come.

Step 1: Create A Copy Of The “Social Media Planner Template”

Click "File" and then make a copy of the template. You can change the template with this.

Social Media Planner: How To Plan Your Quarter (With Template)Screenshot from Social Media Planner Template, February 2023

Give your copy a descriptive name, such as the Social Media Plan Q1, and save it to the internet.

Step 2: Identify Your Current Quarter/Month

When you read this article, you should know the quarter and/or month in which you plan to start your social media planning.

There are tabs from January to December in the template.

You can open the tab in which you want to plan your content.

Social Media Planner: How To Plan Your Quarter (With Template)Screenshot from Social Media Planner Template, February 2023

We started with Q1 in January and filled out the rest.

Social Media Planner: How To Plan Your Quarter (With Template)Screenshot from Social Media Planner Template, February 2023

There is a calendar for each month in the left column.

This is a go to reference for the correct days of the month/week.

You can update this for many years to come.

Step 3: Choose Your Social Media Platforms (“Format”)

Column K has a list of various social media platforms that you can use to publish your content.

You can either add your own by clicking the "edit button" or you can choose from the list of options.

Social Media Planner: How To Plan Your Quarter (With Template)Screenshot from Social Media Planner Template, February 2023

You can easily identify which platform you want to publish to by using this drop down.

This will help you organize your content on any of the platforms.

Step 4: Plan Your Topics

It's time to start filling in your topic ideas.

We covered how to create a social media content plan in our guide.

The research process doesn't have to end at that point. There are a few ways to come up with a post.

  • Conduct competitor research: Look at what your competitors are doing on social media and use that as inspiration for your future social media posts.
  • Look at industry trends: Stay up-to-date on industry trends and news, and use this information to create relevant and timely posts for your audience.
  • Utilize user-generated content: Encourage your followers to share their own experiences and use that content as inspiration for your own posts.
  • Look at hashtags: Research and use relevant hashtags to increase the visibility of your posts and reach a wider audience. This can also be a way to find content ideas.
  • Schedule regular promotions: Share your promotions and discounts to drive engagement and increase sales.

You can begin filling out your social media planners once you think up some ideas.

You can fill out Columns J through O with your title and description.

Step 5: Fill In Your Needed Columns

You can start editing the template by adding your own content.

The design and format of the template can be changed.

Social Media Planner: How To Plan Your Quarter (With Template)Screenshot from Social Media Planner Template, February 2023

Add the image to your posts. Adding a link to a digital asset manager can be used to accomplish this.

Step 6: Add Due Dates

Add the date, time, and platform for each post when you use the template.

Update the "Status" column as you go.

The template can be used to track the success of your content by adding metrics.

Step 7: Add Content And Publishing Notes

If you are working with a group of people, you should give your colleagues access to the template.

You will be able to work together to maintain a consistent social media presence.

TheNotes column is for any notes you have about your upcoming content.

Step 8: Plan Ahead And Repeat

There are many benefits to planning your social media content in advance.

You can ensure that you are publishing relevant posts that engage your audience and drive results by planning your content.

You can focus on creating high-quality content that is aligned with your overall marketing strategy if you have a clear content plan in place.

If you want to plan at least one quarter of your content, you should use the social media planner.

It's easy to know your strategy months in advance.

Get Ahead With Social Media Content Planning

A social media planner is a great way to plan, schedule, and manage your social content.

Start planning your Q1 and Q4 content now.

You can use a social mediaplanner to be proactive in producing content about your industry or market.

Staying ahead of the competition and maintaining a strong presence on social media can be aided by this.

You can allocate resources and budget more effectively if you plan your content in advance.

There are more resources.

The image is from ESB Professional.