HERO takes on Brisbane with the Appointment of Natalie Redford as MD

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by Jacob Solomon Feb 28, 2023 News
HERO takes on Brisbane with the Appointment of Natalie Redford as MD

Award-winning independent agency HERO has appointed industry stalwart, Natalie Redford as Managing Director of itsBrisbane office to guide a new era of growth for the team.

She most recently led the organisation-wide transformation of the Media and Content division of the company.

She has worked with some of the world's most well-known brands, including McDonald's, FedEx and EasyJet Europe.

A new chapter in the Australian marketing industry was what attracted her to the area.

As we build towards the 2032 Olympics, we are at an exciting juncture in the city. The city is shaping up for a strong future, with a surge in tourism both locally and from overseas, supported by significant investment and innovative business thinking. This creates an exciting outlook as a marketer, to work with brands that want to grow the city.

We have a foundation of exceptional talent within the HERO team. We are excited to give clients a trusted, local team of world class marketers.

Ben Lilley said that bringing in talent of Nat's caliber is a sign of the agency's ever growing future.

In the past year, we have seen incredible growth in building out the right talent to meet what modern clients are really looking for. Lilley said that Nat's agency experience and passion for people and creativity is going to be an important part of this journey.

Nat is a great addition to our team. She is a leader who is ready to roll up her sleeves and support the team.

The appointment follows a string of wins from clients including Toyota, Calbee, Circles Life and InDrive, as well as award and Agency of the Year accolades.